In the first interview with 50 Best director of content William Drew after the win was announced, Noma’s head chef and co-owner René Redzepi said: “I feel electric. To be able to enjoy this moment after 18 years is our restaurant’s greatest achievement. The fact that we have been able to grow as a team, preserve each other and experience this is beyond words.”
The Danish chef was quick to pay tribute to his team and its collective strength throughout the pandemic. “If the pandemic taught us anything it’s how fragile our dreams can be. We want people to like us and we want people to like our restaurant. I can honestly say that I don’t think I would have made it through the past 18 months without our collective strength. Being together throughout the Covid period has been my rocket fuel.”
Noma’s accolade is a testament to Chef Redzepi and his team’s unerring focus on unusual seasonal ingredients – the menu is strictly seasonal, divided into three phases: seafood in the winter, vegetable in the summer, and game and forest in the autumn – foraged locally and brought to life in creative and complex ways on the plate.
Copenhagen’s Noma Restaurant; @Noma via @theworlds50best.com/
The World’s Best Restaurant 2021 – Copenhagen’s Noma
This new iteration of Noma (sometimes referred to as Noma 2.0) is eligible for The World’s 50 Best Restaurants list due to three key changes from the original restaurant: its location, concept and ownership. As such, it is considered a new restaurant. The previous version of Noma topped the 50 Best list on four occasions, in 2010, 2011, 2012 and 2014.
Taking over the No.1 position from Mirazur, which has been elevated to the Best of the Best hall of fame, Noma climbed from the No.2 spot in 2019 when it was announced as the Highest New Entry in its fresh incarnation. Noma is joined in the top three by Geranium (No.2) also in Copenhagen, Denmark and Asador Etxebarri (No.3) in Atxondo, Spain.
Spain and the US lead the way with six restaurants each in The World’s 50 Best Restaurants list with Spain boasting two in the top 10, with Barcelona’s Disfrutar (No.5), joining Etxebarri. Following close behind are Elkano (No.16) in Getaria and the evergreen Mugaritz (No.14) in San Sebastián. In the US, New York’s Cosme is No.22, San Francisco’s Benu No.28 and Single Thread No.37. Italy is also well represented with four restaurants in the list including Lido 84 in Gardone Riviera (No. 15), also the winner of the Highest New Entry Award, sponsored by Aspire Lifestyles.
Signing off in his address to the crowd, Redzepi said: “Remember your people. Through success and failure, friends, family and the people you value are the ones that matter.”
@theworlds50best.com/
Top 10 Best Restaurants in 2021, according to The World’s 50 Best Restaurants:
Confessing your eternal love for your partner and asking for his or her hand in marriage is an overwhelming event. However, why settle with just popping the question when you can make the whole thing an extraordinary experience. Choose to make your proposal luxurious and unique, and turn it into an event that you and … Read more
These spirits brand remain fascinated by the creative processes, often-obsessive human attributes and deep intrinsic values that elevate something from great to exceptional.
@Santa Teresa
Santa Teresa Announces The First Female Master Rum Blender
After 31 years of experience at Ron Santa Teresa, Nancy Duarte has become the first woman Master Blender in 225 years and the brand’s second active Master Blender alongside Néstor Ortega.
Ron Santa Teresa named Nancy Duarte as its new master blender, the first woman to hold this position within the spirits company, and the fifth altogether in the history of the high-end Rum brand. As master blender, Nancy Duarte, along with Néstor Ortega will take the lead in the expansion plan to meet increasing international demand and together face the challenge to help establish the category of Superior Premium rum in the world.
Santa Teresa is the leading producer of rum in Venezuela with a tradition of five generations of master rum blenders during its 225 years of history. A company that has transformed crises into opportunities, recognized for the quality of its liquids and its social investment initiatives in the Revenga Municipality of Aragua state.
@ Oak & Eden
Oak & Eden Re-releases Eight-time Gold Medal-Winning Cabernet Infused Bourbon.
DFW-based indie whiskey producer, Oak & Eden has announced the re-release of its eight-time gold medalist, Bourbon & Vine – a Cabernet Sauvignon infused Bourbon. This small batch release begins with a Bourbon whiskey, and is finished in the bottle with a French Oak spiral that had rested in Cabernet Sauvignon before being infused into the whiskey.
Bourbon & Vine is made unique by a patented process called “In-Bottle Finishing,” where Oak & Eden places a 5″ long spiral-cut piece of wood, called the Spire, into their fully-aged bottle of whiskey, imparting new flavors and characteristics to the whiskey that wouldn’t be achieved in a single barrel alone. In the creation of Bourbon & Vine, Oak & Eden steeped a French Oak spire in Texas winery, Marker Cellars’ Cabernet Sauvignon before placing it into the bourbon.
https://www.youtube.com/watch?v=0TlpDQjqB1k
Johnnie Walker Launches New Keep Walking Campaign To Get The World Moving Again
Johnnie Walker Scotch Whisky wants to inspire people to Keep Walking towards a more positive future with the latest chapter in its iconic global campaign. The brand’s famous Keep Walking advertising has been inspiring people around the world with a message of progress and positivity for more than 20 years and this latest chapter begins as the world gradually reopens after a difficult 18 months.
https://www.youtube.com/watch?v=F0OazyesSUc
@Martell Cognac
Martell Cognac and Janelle Monáe Launch Audacious “Soar Beyond the Expected” Campaign
Inspired by Monáe’s Iconic Influence Across Music, Fashion, and Film – and Martell’s origins of redefining conventions – the campaign aims to inspire others to live life on their own terms
Martell, the oldest of the great cognac houses, announced world-renowned artist Janelle Monáe as an official partner for a new brand campaign, “Soar Beyond the Expected,” featuring the brand’s innovative offering, Martell Blue Swift. Through content produced by director and artist, child., photographed by multimedia artist Jheyda McGarrell, and starring Monáe, the powerful women-led production – a rarity within a male dominated sector – recognizes “Standout Swifts” as those who live life on their own terms, approach their desires with unmatched passion and manifest their personal truths.
As the lead “Standout Swift,” Monáe will partner with Martell to inspire others to be unapologetically themselves and create their own path. This message is boldly brought to life in the creative: Monáe demonstrates that one’s path to success does not have to be linear and the campaign encourages people to seek out the opportunities in their lives that will help them both soar beyond expectations and drive positive change.
@Crown Royal
Crown Royal Launches “A New World Of Cocktails” Campaign To Pay Tribute To The New Generation Of Consumers In The Ready-to-drink Cocktail Category.
Crown Royal ready-to-drink cocktails are available in three delicious flavors: Washington Apple, Whisky & Cola and Peach Tea
For Crown Royal consumers, living royally is about celebrating the people, places and experiences that surround you. That’s why Crown Royal is paying tribute to them with the launch of a new campaign to support Crown Royal ready-to-drink cocktails. The campaign shows a range of places and spaces to enjoy the effortless new cocktails, kicking off in a fully immersive block party before taking you on a royal journey to a game of pickup basketball, gaming with friends, picnic in the park, and finally to a rooftop party.
To create the Crown Royal ready to drink cocktail world, an entire set was custom created using 3D printing technology, then hand painted and assembled to come alive in the hero ads.
Eastside Distilling Releases Oregon Marionberry Whiskey, First In A Series of Three Flavored Eastside Brand Whiskeys
The consumer and trade enthusiasm around flavored whiskies has brought volume numbers to new heights. According to Impact Databank, depletions in the USA reached an estimated 16.1 million 9-liter cases in 2020. A decade ago, volume was under 2.0 million cases. Mintel reports that the flavored options not only appeal to current devoted whiskey drinkers but also to new users that skew younger and female.
To capitalize on the continued growth and expansion in the flavored whiskey category, Eastside Distilling is launching an entire line of craft, premium seasonal flavored whiskeys under the parent brand Eastside. The Company re-launched Eastside Marionberry Whiskey on September 1st, with a new and improved premium formula and packaging under the Eastside parent brand. Upcoming, the Company will release its new Luxardo Maraschino Cherry Whiskey, and its new Oregon Cranberry Whiskey.
@Ammunition Wine & Whiskey
Ammunition Wine & Whiskey: The Sleeping Giant of the American West. The Sonoma born company that leveled the wine field is leveling up yet again
Daylight Wine & Spirits, one of Sonoma county’s fastest growing independent wineries, is going all in on its Ammunition whiskies and it’s paying off. The up-start known for its award winning Ammunition Wines, led by the versatile red blend “The Equalizer,” which has carried national success in the U.S. for the past several years, is blazing a new trail: Ammunition straight rye whiskey and Ammunition straight bourbon whiskey distilled with the ‘true spirit of America.’ Following a path forged by grit, grapes and now grain. Ammunition whiskies are aged, blended and finished for the modern drinker who recognizes uncompromising dedication to quality.
Daylight founder and winemaker, Andy Wahl, takes a winemaker’s approach to the whiskies, quite literally. Ammunition Straight Bourbon Whiskey is produced in small 2, 3 and 4 year-old batches and finished in French Bordeaux wine barrels, which once held Ammunition’s very own Sonoma Cabernet Sauvignon. The unique marriage between bourbon finished in wine casks paired with the relentless pursuit of independence and appreciation that true mastery requires a little ammunition-enter Ammunition Wine & Whiskey and it’s incredible sales trajectory.
@The Balvenie Single Malt Scotch Whisky
The Balvenie Single Malt Scotch Whisky and Questlove Announce Quest for Craft: Season One
The Balvenie has been perfecting the craft of whisky making for nearly 130 years and, throughout that period, has remained fascinated by the creative processes, often-obsessive human attributes and deep intrinsic values that elevate something from great to exceptional. On October 28, that journey embarks on a new frontier with the arrival of Quest for Craft: Season One: a disquisitive new digital series exploring the convergence of craft and creativity, hosted by bestselling author, cultural icon and scholar of creativity Questlove.
Quest for Craft explores modern creativity between the lines through compelling creators that pour their hearts into what they do. The series, filmed in the iconic Electric Lady Studios, centers around four of the most creative minds, legendary GRAMMY Award winning music producer Jimmy Jam, SNL comedian Michael Che, punk-rock icon Patti Smith, and prolific author Malcolm Gladwell, as Questlove opens conversational passageways to their creative processes, inspirations and aspirations over four compelling episodes.
Chef Daniel Boulud Reopens Restaurant DANIEL and Appoints Eddy Leroux as Executive Chef, Reimagines the Iconic Dining Experience The newly opened restaurant includes new menu items, redesigned interiors, contemporary Art Deco-inspired bar designed by Lalique and a new rotating art program. Michelin-starred Chef Daniel Boulud announced the completion of the renovation and reimagination … Read more
Glenfiddich Single Malt Scotch Whisky and Brittany Packnett Cunningham Subvert ‘Rich List‘ Traditions By Honoring Individuals Who Challenge the Traditional Idea of Wealth. The world is in the midst of a profound movement that has come to be known as ‘The Great Resignation’. This evolution of the global workforce has created a mass … Read more
Samuel Adams Announces Launch Date of Limited Edition 2021 Utopias, 28% Barrel-Aged Beer Finished on 2,000 Pounds of Cherries. The brewers at Samuel Adams are raising a glass to the highly anticipated release date of Samuel Adams Utopias, beer at its most spirited. The 12th biennial edition of Utopias was finished on 2,000 pounds … Read more
