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How do you like your beef… old-style cow or 3D-printed?

 

 

Redefine Meat - Seeking The Holy Grail Of Alt-Meat
Redefine Meat – Seeking The Holy Grail Of Alt-Meat; @redefinemeat.com/

Powered by Guardian.co.ukThis article titled “How do you like your beef… old-style cow or 3D-printed?” was written by Gareth Rubin, for The Observer on Sunday 10th November 2019 06.18 UTC

After the success of the Greggs vegan sausage roll and the juicy-yet-meatless Impossible Burger, the next new food sensation is coming to a plate near you: 3D-printed steaks and chicken thighs.

Printed meat could be on European restaurant menus from next year as Israeli and Spanish firms serve up realistic beef and chicken produced from plant protein. And, within a few years, the printers are likely to be available to buy so that consumers can produce their own at home.

Layers of material are built up by 3D printers until there is a solid object conforming to very precise specifications. The meat can be produced either from vegetable matter or from animal cells grown in a lab. The printer uses these raw ingredients, which come in a Nespresso-style cartridge, to build up a steak or chicken fillet that tastes like the real thing.

Eshchar Ben-Shitrit, co-founder and CEO of Israeli firm Redefine Meat, said switching to printed meat would have huge ecological benefits. “The biggest reason for going to alternative meat is because of the future of our planet,” he said. “We love meat but we don’t have enough resources for it. Cows require a lot of water, a lot of food and a lot of land but we don’t have enough of any of these. We can recycle, drive electric cars, we can shower less, but these changes can’t compete with reducing consumption by one hamburger per week.”

Reducing beef production would result in a huge reduction in CO2 emissions and far less clearance of wild countryside for grazing land. Other meats, such as pork and fish, will soon be added to the menu, reducing the need for pig-rearing or fishing.

The health benefits are substantial too, said Ben-Shitrit. “If you eat meat, there are nutritional advantages and disadvantages. But definitely people consume too much. Plant-based products don’t contain cholesterol or the pathogens that exist in meat.”

They would therefore be attractive to many vegetarians who could gain the nutritional value without a moral dilemma. Poorer nations, where traditional meat is too expensive for most of the population, will also benefit in time.

Giuseppe Scionti, CEO of Novameat, with a prototype of his printer in 2019
Giuseppe Scionti, CEO of Novameat, with a prototype of his printer. Photograph: Giuseppe Scionti

Redefine Meat will pilot its plant-based meat in restaurants throughout Europe early in 2020, so British diners could have next year’s Christmas lunches printed for them. It has already served hundreds of people in Israel and conducted tastings in Europe. The products will initially be more expensive than traditional meat – the firm is aiming for a price point around £28 per kg, twice the cost of British supermarket sirloin steak – but this will come down over time and should, eventually, be cheaper than traditional meat.

“It’s really good, tasty meat that we produce here,” said Ben-Shitrit.

“The question is how to scale up so you can put it in a butcher’s shop in London day in, day out. So our business model is to sell the machines and the ingredients, not the finished meat.”

Worldwide, meat production is booming. According to UN figures, in the early 1960s, around 70 million tonnes of meat was produced. By 2017, that had multiplied to more than 330 million tonnes. Britons eat about 80kg of meat each per year.

The technology for 3D-printed meat is improving rapidly. Last month, another Israeli firm, Aleph Farms, printed meat produced from cow muscle cells on the International Space Station. The company says its meat will be on general sale a few years from now.

Before then, Spanish-based Novameat expects to have its plant-based printers in Spanish and Italian restaurants by the end of 2020, and in British restaurants soon after. Its CEO, Giuseppe Scionti, plans to have the machines in supermarkets in 2021 and in homes a year or two later.

Pea and rice proteins are fed into Novameat’s printers in capsules like those for an espresso machine. They contain a red paste that is turned into realistic steak or chicken. Salmon, lamb and pork capsules will be coming soon. Scionti believes the quality of what comes out – steaks and chicken fillets that mimic the taste and fibrous texture of meat – will be the key to its success.

The British market is a major target. “In Britain, the ‘flexitarian’ [largely vegetarian, but sometimes eating meat] movement is very big – around one third of the population,” he explained. “This way you can support biodiversity and avoid food waste because so much shop food is discarded.”

The technology is being closely watched by the food industry. Emma Lake, news editor of the Caterer, said: “The potential market for 3D-printed meat could be substantial; we’ve already seen dramatic growth in vegan meat imitations in response to more consumers cutting down on their consumption of animal products for environmental and health reasons. The launch of the Greggs vegan sausage roll in January demonstrated the interest in such products.”

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Poaching Steals From Us All: : Wildlife Protection Award 2019 goes to Award-winning actress Lupita Nyong’o

 

Award-winning actress Lupita Nyong’o is this year’s Wildlife Champion.

Lupita Nyong'o to Receive Wildlife Protection Award
Lupita Nyong’o to Receive Wildlife Protection Awa; @WildAid

WildAid, the global conservation organization leading the fight to end the illegal wildlife trade, announced today it will honor Academy Award-winning actress, Lupita Nyong’o, as this year’s Wildlife Champion at its annual fundraising gala on November 9 at the Beverly Wilshire, A Four Seasons Hotel.

Nyong’o has been a prominent advocate for elephant conservation, traveling to Kenya with WildAid in 2015 to publicize the threat of poaching and most recently partnering with WildAid on Discovery’s best-rated series, Serengeti, which follows the lives of Tanzania’s majestic animals.

“Elephants are part of my heritage and a personal love for me,” Nyong’o said. “They play an important part of African economies through tourism and it’s unthinkable that we could let them become extinct just to trade their ivory.”

To celebrate Africa’s wildlife heritage, WildAid’s gala will rally support for the continent’s national parks and anti-poaching efforts with the simple message, “Poaching Steals From Us All.”

Nyong’o was named WildAid’s Global Elephant Ambassador in 2015, joining the international conservation organization on a trip to Kenya to visit Amboseli National Park with the Amboseli Trust for Elephants and The David Sheldrick Wildlife Trust’s Nairobi elephant orphanage. The Kenyan-Mexican actress was featured in WildAid’s PSAs with the poignant message, “Poaching Steals From Us All.”

Although Kenya banned the ivory trade more than 25 years ago, growing affluence in Asia has produced a new class of ivory consumers who have reignited demand and stimulated the illegal ivory trade, resulting in continued poaching. Across Africa, up to 25,000 elephants have been killed annually for their ivory, with militant groups and international criminal syndicates profiting from the trade.

WildAid and Yao Ming were instrumental in 2017 in supporting China’s historic ban on domestic ivory sales, the greatest single step in safeguarding the future of African elephants as well as reducing prices for ivory down by two-thirds. The organization continues to produce high-impact communications campaigns to reduce demand for ivory in China, Thailand and Vietnam, as well as in Japan, the largest remaining legal ivory market.

This year’s gala sponsors include Elegance Brands Inc., Chantecaille, Moon Hollow Estate, and Kelleher International, all of whom support WildAid in its mission of wildlife conservation.