BVLGARI is unlocking the future with the updated Diagono Magn@sium – the first-ever “intelligent mechanical luxury watch.”
Italian luxury house Bulgari opened Baselworld 2016 presenting a new world record with Octo Finissimo Minute Repeater and introducing Serpenti Incantati Tourbillon Lumière, the new expression of the brand’s sign and symbol highlighting the blend of Haute Joaillerie.
At Baselworld, Bulgari, MasterCard and WISeKey announced also that MasterCard contactless payment capability will be embedded within the first-ever “intelligent mechanical luxury watch” – the Bulgari Diagono Magn@sium. This major innovation comes one year after the presentation at Baselworld 2015 of the innovative luxury watch, which Bulgari has now fully developed and industrialized for a potential market introduction before the end of the year.
Utilizing WISeKey cyber security technology, the global alliance between Bulgari and MasterCard will enable Bulgari Diagono Magn@sium “intelligent” watch owners to make payments securely at the more than four million retail locations in 74 countries globally that accept MasterCard contactless transactions.
The payment capability complements the secure access functions being embedded in the Diagono Magn@sium powered by WiseKey’s cyber security technology. The secure access functions allow watch owners to unlock the BVLGARI Vault Application, which provides a unique user experience that protects personal digital
assets encrypted on consumer smartphones or tablets by storing encrypted replicas of them in a secure cloud buried in a Swiss military bunker, somewhere in the Alps. Additional secure access functions planned by Bulgari include the ability to open select automobile doors, Bulgari hotel doors and other participating
partners’ products.
“We believe that technology and craftsmanship can be artfully combined to deliver a valuable and unique benefit to our clients without compromising the integrity of a timeless mechanical luxury watch. With the new Bulgari Magn@sium, our clients will have the luxury to forget their wallet and pay securely with only their Bulgari watch. This is extraordinary and part of the luxury experience,” commented Jean-Christophe Babin, CEO of the BVLGARI Group.
Octo Ultranero, the iconic Octo watch boldly reinvented into a modern black-clad interpretation.
The splendid Serpenti Incantati Tourbillon Lumière, a bewitching interpretation celebrating the union of Swiss haute horlogerie and Italian design.
Serpenti Spiga: the fresh and youthful charm of the Bulgari’s snake in black high-tech ceramic and pink gold.
Serpenti Tubogas five-coil: a bracelet, an adornment that becomes a second skin.
Piccola LVCEA, the everyday mini-jewelry watch. Its pink gold accents glimmer with the sunlight of Rome.
Poetic and playing with the refinement of the colored stones and watchmaking complications, the new Divas’ Dream with Jumping hours and Retrograde minutes, brings a fresh look at the feminine time reading.
