The iconic Bulgari Fifth Avenue boutique is finally revealed

The Bulgari New York Collection fetes the new Bvlgari Fifth Avenue flagship. Roman inspiration is omnipresent, referencing the Pantheon in Rome and the geometric circle and square motifs that grace the building’s precious floor.

There are many luxury boutique openings every season around the world, but a few catche our imagination like the latest Bulgari store in New York. Inspired by a Bulgari heritage bracelet’s clasp from the 30es, the “Rosetta” motif blooms on the outer facade with 1891 hand-made bronzed flowers.

The iconic Bulgari Fifth Avenue boutique is finally revealed, reigniting a love story that started 45 years ago when Nicola Bulgari first arrived and embraced the city of NYC.

Bulgari & American architect and Fellow of the American Institute of Architects Peter Marino bring the essence of Italian lifestyle to the Fifth Avenue flagship. The store is telling the story of Bulgari and it is a showcase of design values the luxury brand represents. The store is designed like an Italian theatre: the mezzanine floor evokes the structure of a balcony, where visitors contemplate the colourful, geometric architectural elements, and the stars of the show, the magnificent jewels.

“In Bulgari’s iconic Fifth Avenue boutique, redesigned by the vibrant Peter Marino, innovation and transgression live with tradition in the same way that Rome and New York preserve a dynamic love affair,” says Bvlgari.

 

Design is thinking made visible

Forty years after opening its first store in the City that never sleeps, luxury Italian house Bulgari has reimagined its flagship, which boasts one of Manhattan’s most strategic locations, on the corner of 5th Avenue and 57th Street.

Created by Peter Marino, the store’s design concept draws inspiration from architectural elements of the mythic Bulgari flagship store on Via Condotti in Rome. The space is a visual invitation to travel through the Roman Maison’s 130-year history.

Symbolically relocated from the Eternal City to New York, the Condotti door represents the starting point of a journey into the essence of the Bulgari way of life. Like during a walk through the sun-kissed city of Rome, a bright central promenade welcomes the visitor. With the star-patterned white Lasa marble mosaic on the floor, two oval shaped counters in light galvanised iron – inspired by the renowned Italian architect Carlo Scarpa – and two chandeliers by Italian architect Gio Ponti, this environment is dominated by light.

To fete the redesign of the store the Maison has also created the Bulgari New York Collection, featuring Roman sophistication and joie de vivre, along with a tribute to America’s famous Stars and Stripes flag. Among the most magnificent pieces in the collection is a necklace made of a blue, red and white cascade, with alternating tanzanite, rubelite and diamonds. There is also a Bulgari Serpenti bracelet in white gold set with
pavé diamonds, lapis and coral.