Le Nouveau Crocodile : Novak Djokovic. This week, Serbian professional tennis player Novak Djokovic became the LACOSTE style ambassador. Novak Djokovic, one of the greatest tennis players of all time, becomes the LACOSTE style ambassador, not only on, but also off the tennis court. His relaxed elegance and inventiveness are a perfect match for the … Read more
René Lacoste’s sporty summer staple is back as the surprise cult item of the year, thanks to the sudden interest of the high-end fashion houses
8 prestigious Maisons Françaises celebrate 80 years of Lacoste Lacoste’s iconic polo shirt turned 80. The lifestyle brand was born of the inventiveness of René Lacoste, a multiple Grand Slam tennis champion, nicknamed the Crocodile. The tennis champion created the first polo shirt ever, initially for himself and for his friends. Before moving on … Read more
French haute pastry house of Fauchon dresses its colored eclairs in Lacoste. For their 80 years Anniversary, Lacoste introduced 9 collaborations with 9 “Maisons Françaises” (Goyard, Baccarat, Bernardaud, Boucheron, Christofle, Veuve Clicquot, S.T. Dupont), in Paris’ Collette window from June 10 to June 15. The famous crocodile and the clothing brand’s signature colors on the … Read more