How the poshed-up polo shirt became the ultimate humblebrag

René Lacoste’s sporty summer staple is back as the surprise cult item of the year, thanks to the sudden interest of the high-end fashion houses

Lacoste’s special appearance on éclair pastries

French haute pastry house of Fauchon dresses its colored eclairs in Lacoste. For their 80 years Anniversary, Lacoste introduced 9 collaborations with 9 “Maisons Françaises”  (Goyard, Baccarat, Bernardaud, Boucheron, Christofle, Veuve Clicquot, S.T. Dupont), in Paris’ Collette window from June 10 to June 15. The famous crocodile and the clothing brand’s signature colors on the … Read more

Lacoste fans to customize the brand’s polo shirts

Lacoste celebrates 80 years with 12 customizable polo shirt kits For its 80th anniversary, Lacoste fashion house has created 12 Limited Edition 80 Custom Polo Kits. Each month, 12 copies of one of the kits will be available for sale on Lacoste’s social media channels. Lacoste fans will be abble to customize the brand’s famous … Read more