Perfume genius: how fragrances help explain the world
From the excesses of the 80s to the purifying smells of the 90s and the niche individuality of 2017, the way we smell says a lot about society, as a new exhibition proves
Perfume
Angelina Jolie will donate all earnings from her role as the new Guerlain face
Actress, filmmaker, and humanitarian Angelina Jolie is the new icon for Guerlain. The new Ambassadress of Guerlain Parfumeur will donate all of her earnings from her role as the face of the new Mon Guerlain fragrance. The fragrance will be focused on notes of lavender and vanilla. Guerlain Parfumeur, the French beauty brand since 1828, … Read more
Guerlain Mitsouko x Arita Porcelain Lab
A new interpretation of the Mitsouko perfume bottle. In 1919, Europe was fascinated by Japan and the culture of the Far East. This was the moment when Jacques Guerlain named his new fragrance Mitsouko. Mitsouko, the mythic Guerlain perfume whose name means “mystery” in Japanese. Composed in 1919 by Jacques Guerlain, Mitsouko is known as … Read more
Support our action in encouraging natural perfumery. Join Perfume Foundation in this exciting journey!
Perfume Foundation’s Reconnect with Nature campaign is encouraging natural perfumery. The International Perfume Foundation‘s campaign “Reconnect with Nature” is a campaign of awareness about the vital importance of our connection with nature. Since antiquity, perfume has always accompanied people’s lives and has always been an important part of human history. Today, Perfume Foundation campaign gives Natural Perfume … Read more
The morning after a first romantic encounter. Loewe 001 The Perfume
Imagine the morning after a first romantic encounter. Jonathan Anderson begins a new chapter in the creative story of the Loewe Maison. An organic extension of what Loewe is known for, 001 The perfume is interpreting the notions of purity and uncertain promise. This is not just another fragrance concoted by a luxury brand just to catch … Read more
Are perfumes going alternative?
A move away from celebrity perfumes towards artisanal scents suggests that perfumes are going more bespoke