Tag: luxury fragrance
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Coty Targets Fragrance Experts and AI Chatbots
Coty Wants a Seat Among the People Who Know Perfume, and a Place in the Chatbot’s Answer Coty has had a curious fortnight. The beauty group, founded in Paris in 1904 and now selling in more than 120 countries, makes fragrances under licence for houses such as Gucci and Hugo Boss, and it is currently…
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Maison Margiela Enters the High Luxury Fragrance Arena
The Maison Margiela’s Scentsorium Paradigm Shift in Haute ParfumerieMaison Margiela has always been the fashion world’s favorite enigma. From the white lab coats of the staff to the anonymous “four stitches,” the brand thrives on the tension between invisibility and radical presence. After the dust settled on their theatrical FW26 Shanghai show, the house didn’t…
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How Zegna turned its founder’s intimate world into bottles of liquid memory
Zegna, the Italian luxury menswear house known for its exceptional fabrics and understated tailoring, has just launched its first major fragrance collection in years — and it is not what you might expect from a high-end menswear house. Memorie is a set of six eaux de parfum, each one built around a specific moment, place,…
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Niche Perfume and Afternoon Tea: A Fusion Worth Savoring
Luxury Meets Sensory Exploration: The Four Seasons Shenzhen and DOCUMENTS Collaboration In a dazzling display of modern luxury and cultural synergy, the Four Seasons Hotel Shenzhen has teamed up with DOCUMENTS, an avant-garde Chinese fragrance brand, to create a unique multisensorial experience. Running until February 28, 2025, the Aromatic Indulgence Afternoon Tea at Yi Lounge…
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Néroli Outrenoir: Guerlain’s Exclusive Dragon-Themed Creation for Chinese New Year 2024
Guerlain unveils first ever special edition to celebrate Chinese New Year In a harmonious blend of tradition and luxury, Guerlain has embarked on an extraordinary journey to celebrate the Chinese New Year, introducing a first-of-its-kind special edition that beautifully marries the Maison’s rich heritage with the vibrant culture of the Asian festivities. This year, as…
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Kering Beauté Acquires High-End Luxury Heritage Fragrance House
Kering Beauté Is The New Owner Of The Largest global independent player in the fast-growing high-end luxury fragrance segment. Established in 1760 by James Henry Creed, the House of Creed is the largest global independent player in the high-end fragrance market. Creed possesses a distinct collection of timeless and sophisticated perfumes, including the iconic Aventus.…