Lunar New Year capsules: Oswald the Lucky Rabbit resurrected by Disney x Givenchy

As the Walt Disney Company commemorates its 100th anniversary in 2023 and to celebrate the latest Disney x Givenchy collaboration, creative director Matthew M. Williams partnered with Disney to create a “one-of-a-kind world tour” collection.

Oswald the Lucky Rabbit – The Lunar New Year capsule collection by @Disney x @Givenchy

Disney x Givenchy capsule collection celebrates Lunar New Year and 100th anniversary of The Walt Disney Company.

Following their successful 101 Dalmatians collaboration, Givenchy and Disney are featuring Oswald the Lucky Rabbit in a new capsule collection. A mischievous precursor to Mickey Mouse, Oswald appears on clothes, bags and accessories to welcome the Year of the Rabbit and celebrate the 100th anniversary of Disney Studios.

This collectable capsule embodies the true spirit of adventure and celebrates Oswald’s return as he emerges from the Disney vault for the first time in nearly 95 years to re-enter the pop culture era ahead of the year of the rabbit.

Oswald the Lucky Rabbit – The Lunar New Year capsule collection by @Disney x @Givenchy
Oswald the Lucky Rabbit – The Lunar New Year capsule collection by @Disney x @Givenchy

Oswald the rabbit was one of the first characters created by animation genius Walt Disney and his studio artists. Nearly a century after his birth, the rabbit returns to the spotlight in a new short film by Walt Disney Animation Studios, starring the Disney x Givenchy capsule collection. Givenchy Creative Director Matthew M. Williams imagined a magical world tour for Oswald, finding inspiration around the globe, from New York and Paris to Los Angeles, Shanghai and Tokyo.

Accessories include earbud and phone cases, card carriers, caps and tennis shoes, all featuring Oswald, joined by totes and cross-body bags. For women, Oswald is reprised on T-shirts, shirts and sporty ensembles. Solo or with his sweetheart Ortensia, the rabbit also embellishes varsity jackets and a jean jacket. The Givenchy capsule conveys positive messages to start the year with motifs reprising the emblematic 4G logo, hearts, flowers and musical notes. For men’s pieces, Oswald is ready to take on the world on his motorcycle in New York, and poses proudly in Shanghai in front of the Walt Disney Studios logo. His adventurous spirit features on hoodies, jeans, sweatshirts and track ensembles in a palette dominated by red, black and blue.

Oswald the Lucky Rabbit – The Lunar New Year capsule collection by @Disney x @Givenchy
Oswald the Lucky Rabbit – The Lunar New Year capsule collection by @Disney x @Givenchy

The Givenchy collaboration continues on Snapchat with an exclusive animation created around Oswald cartoon character.

The campaign and Oswald’s world tour came to life in a mixed reality short produced in collaboration with both Walt Disney Animation Studios and art director and photographer Julian Klincewicz. This all-new short features global talent Madelaine Petsch, Amber Liu and Alton Mason enjoying an adventure alongside the 2023 Lucky Rabbit. The journey begins at the El Capitan Theatre in Los Angeles, and moves through Shanghai, New York, Tokyo and Paris, where Oswald ends his trip at the House of Givenchy.

Oswald the Lucky Rabbit – The Lunar New Year capsule collection by @Disney x @Givenchy
Oswald the Lucky Rabbit – The Lunar New Year capsule collection by @Disney x @Givenchy

Men’s wardrobe at Fashion Weeks: Fendi, Givenchy, Louis Vuitton, Dior, and Loewe’s visions

From Milan to Paris, LVMH Maisons reinvent the men’s wardrobe for Fashion Week. LVMH Fashion & Leather Goods Houses – Fendi, Givenchy, Louis Vuitton, Dior, Loewe, Kenzo and Céline – present their vision of men’s fashion during Spring/Summer 2023 Fashion Week shows in Milan and Paris. Fendi Men Spring/Summer 2023 For the new collection, Silvia … Read more

Givenchy Haute Couture atelier at the 55th Super Bowl Halftime Show

 

@Givenchy Creative Director Matthew M. Williams designed custom pieces especially for @The Weeknd’s performance;

Givenchy Creative Director Matthew M. Williams designed custom pieces especially for the superstar’s performance.

Canadian singer The Weeknd wore a custom outfit designed by Givenchy Creative Director Matthew M. Williams at the Super Bowl LV in Tampa, Florida on Sunday, February 7th, 2021.

During the Super Bowl LV Halftime Show, The Weeknd wore a fully hand-embroidered jacket with crystals, realized by the Givenchy Haute Couture atelier in Paris. A feat of savoir-faire, it required four embroiderers and more than 250 hours to complete. This jacket was worn over a black cotton poplin shirt and wool trousers accessorized with black leather tie, and gloves, as well as black and white derbies. While made especially for this performance, The Weeknd’s outfit reflects the sharp tailoring, minimalism and intense contrast Williams brought to his debut collection for the House of Givenchy.

“It’s truly an honor to have dressed The Weeknd for his incredible Super Bowl show,” said Matthew M. Williams. “To me, fashion is all about infusing what you wear with a unique personality, and The Weeknd brought his look to life with his energy, character and sense of style.”

The Weeknd’s cinematic Super Bowl LV performance was followed by an estimated audience of more than 100 million viewers who tuned in to watch the NFL championship game between the Tampa Bay Buccaneers and the Kansas City Chiefs at the Raymond James Stadium in Tampa.

@Givenchy Haute Couture atelier in Paris at 55th Super Bowl Halftime Show
@Givenchy Spring Summer 2021

SPRING SUMMER 2021 BY MATTHEW M. WILLIAMS

At the end of January, Matthew M. Williams unveiled its first global advertising campaign for the House of Givenchy shot by Heji Shin.

The Spring-Summer ‘21 collection explores Givenchy in the form of a stream of consciousness for Williams and is a ‘sampler’ of what is to come. This is a new beginning, yet is intermingled with elements of the archive and is a utilisation of Givenchy’s distinct lineage, pointing to the past, present and future. Above all, there is a sense of celebration, of the people who have led Williams here and those he wants to wear the clothe

“You find the pieces of the puzzle for a collection, building it from symbols and signs, but never forgetting the reality of the person who will wear it and bring it to life. The women and men should be powerful and effortless, equal and joyful, a reflection of who they really are – only more so. It’s about finding the humanity in luxury.” Matthew M. Williams, Creative Director, Givenchy.

@Givenchy Haute Couture atelier in Paris at 55th Super Bowl Halftime Show
@Givenchy Haute Couture atelier in Paris at 55th Super Bowl Halftime Show