Vibrant colors and geometric motifs set a playful tone in Gucci’s capsule collection celebrating the Year of the Rabbit.
A convivial and joyful moment culminates in a fantastical field of flowers as a cast of characters searches for the small creatures of the forest. Vibrant colors raise the energetic vibration while petals flutter all around, rabbits hop about, and each protagonist looks up to the sunrise, heralding the dawn of a new year.
Within this festive setting, Gucci’s special capsule collection dedicated to the Year of the Rabbit comes to the fore. A fanciful use of color, print, and embellishment defines the wide-ranging wardrobe, echoing the whimsical narrative that runs through the House’s history and the festive spirit of the occasion celebrating the beginning of Spring.
For the Year of the Rabbit, Gucci luxury brand envisions a special spray-paint-style print to echo the joyous spirit of 2023.
In a fantastical field of flowers full of uplifting hues, the serene protagonists of the campaign dedicated to the Year of the Rabbit encounter the whimsical creature, just as the Gucci luxury codes do in the celebratory capsule collection.
Precious tweeds and studs lend a fanciful touch to the Gucci Horsebit 1955 bag for the Year of the Rabbit.
With hand-painted stripes, the House’s signature Gucci Horsebit 1955 bag evokes the exuberant festivities that come with the Year of the Rabbit and the arrival of Spring.
An animal welfare organization, Bureau Veritas, was present on set and verified that no animals were harmed in the making of this campaign, said Gucci.