Even legends must evolve. Meet the next generation of the Zenith Chronomaster range. Four new high-performance timepieces unveiled by Zenith Watches at LVMH Watch Week 2021.
For 2021 Zenith is showcasing the Chronomaster, unveiling an evolved version of the celebrated El Primero movement during LVMH Watch Week, able to measure 1/10th of a second, with an ultra-readable display.
Zenith Watches joins Bvlgari and Hublot for the second edition of LVMH Watch Week with both digital presentations and one-to-one meetings in 15 countries to let watch aficionados discover the latest creations from the Zenith manufacture. The Chronomaster Sport, Chronomaster Revival A385, DEFY 21 Urban Jungle and Pilot Type 20 Chronograph Silver are all emblematic of Zenith’s exceptional expertise in high-performance timepieces.
With its signature tri-color dial, the Chronomaster Sport has a 41mm steel case and a polished black ceramic bezel. The watch is powered by the newest version of the legendary calibre, the El Primero 3600, the fruit of 50 years of research and perfections. Thanks to its high frequency of 5Hz (36’000 VpH), the remarkable timepiece offers precision of 1/10th of a second in an easy-to-read display, plus an extended power reserve of 60 hours. Visible through the sapphire display back, the new architecture reveals a blue column wheel and an open rotor marked with the Zenith star.
Other new creations presented for LVMH Watch Week include the Chronomaster Revival A385, a reinterpretation of the original 1969
timepiece with an eye-catching brown gradient “smoked” dial, a first in the watch industry. The latest addition to the DEFY collection of 1/100th of a second chronographs is the DEFY 21 Urban Jungle, with a khaki green ceramic case matched to the exploits of urban explorers. Lastly, the Pilot Type 20 Chronograph Silver celebrates the history of Zenith and its long affinity with the world of aviation. The limited edition of 250 pieces has a case sculpted from sterling silver. The oversized Arabic numeral hour-markers and “cathedral” hands feature white luminescent paint for maximum legibility. A broad leather strap with a rivet and polished steel pin buckle with a distinctive table recall vintage pilot helmets from the early 20th century.
NFL football star Aaron Rodgers, named Most Valuable Player in the league, is the new face of Zenith and a fitting ambassador for the Chronomaster Sport watch.
Zenith announced its partnership with NFL quarterback Aaron Rodgers, who lives this philosophy to the fullest. After decades of hard work and discipline, Rodgers is at the peak of his career. He is rated the number one quarterback in the NFL, has set many
records, been named the Most Valuable Player in the NFL, and led his team, the Green Bay Packers, to victory in Superbowl XLV. Today he continues to challenge himself to be the best and play at the highest levels of the game, as he has for the past decade.
Julien Tornare, CEO of Zenith, says, “Aaron Rodgers is undoubtedly a name that will go down in sports history for fundamentally changing the game of football. His focus, determination, and relentless ambition to always outdo himself and lead his team to spectacular victories have made him someone to admire and look up to. Aaron has reached his star, and changed the game while doing it, but remains incredibly humble and charming when he’s off the field. On behalf of Zenith, I’m honoured to welcome Aaron Rodgers as our new brand ambassador.”
Of the partnership, Aaron Rodgers says, “I couldn’t be more thrilled to join Zenith as its ambassador. I love how this brand is always pushing boundaries and literally building the future of watchmaking. What really moved me with Zenith is how they’re always working to inspire young men and women to go out there to reach for the stars and turn their dreams into reality.” Rodgers’ commitment to excellence and precision make him the perfect ambassador for Zenith’s Chronomaster Sport, an evolution of the seminal El Primero column-wheel chronograph calibre with improved performance and a new, dynamic design language.