How labeling products as user designed backfires in the Context of luxury fashion brands. Haute couture devotees buck the trend for user-designed fashion, according to a new study published by the American Marketing Association. Crowdsourcing fashion only works for mainstream brands – try selling an haute couture devotee a user-designed Gucci purse and she … Read more
LVMH well-equipped to continue its growth momentum Despite an uncertain economic environment in Europe, LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, says it is well-equipped to continue its growth momentum across all business groups in 2013. LVMH recorded revenue of €28.1 billion in 2012, an increase of 19% compared to 2011. … Read more
A large portion of affluent Generation Y attains their wealth from their parents—but they may not be on track for it in the future, according to Digitas‘ study “Affluence in America: The Next Generation.” Affluent and Aspiring Children spend between two and four times their own income, due to access to their parents’ wealth.Many of … Read more
Ferrari in first half of 2012: record in revenues and in the numbers of cars delivered Ferrari’s Luca di Montezemolo announced record results for Ferrari in the first six months of 2012. Ferrari registered a record in revenues and in the numbers of cars delivered. Revenues reached 1,208 million euro (+11.9 per cent), while a … Read more
As violence surges in Syria, The European Union decided to ban the exports to Syria of luxury goods, including boats, with possible military applications. The new EU sanctions are designed partly to target the family of the Syrian president, in particular his wife Asma al-Assad, who is said to have continued shopping for luxury products … Read more
Baselworld 2012 (March 8th to 15th 2012 ) followed on from an excellent year that saw 29.8 million watches exported representing a total value of 19.3 billion Swiss francs. A unique and yet fairly logical economic case, since demand for luxury products continues to increase and the potential of certain emerging markets, including Asia and … Read more