luxury beauty brand

French cosmetics brand Officine Universelle Buly acquired by big luxury group

by

  Officine Universelle Buly 1803 joins the LVMH Luxury Group. LVMH announces the acquisition of Officine Universelle Buly, which specializes in perfumes and cosmetics, and has become a recognized symbol of the French art of living. After having been supported and assisted for nearly four years by LVMH Luxury Ventures, a minority investment fund, it … Read more

Beauty That Gives Back: Socially Conscious Beauty Brands To Know Now

by

    Eco-friendly Skincare: investing in beauty and wellness goes hand in hand with investing in the environment. From ethical ingredient-sourcing and vegan and cruelty-free formulas to giving back to communities and new era packaging, meet the skincare heroes doing the world of good. Beauty That Gives Back: Sustainable Ingredients Each year, La Mer, one … Read more

Every drop of water is precious, and this new Water Saver makes every drop of water count

by

      CES 2021: L’Oréal Water Saver – A new way to wash and care for your hair: one that saves water while improving upon luxury and efficiency. This is how to reduce water usage with a sustainable hair care system. L’Oréal Group unveiled its new “beauty tech” innovation at CES 2021: L’Oréal Water … Read more

How luxury beauty brand wants to defeat the world’s biggest beauty troll

by

 

 

Beauty can be many things. But one thing it should never be, is a competition.

SK-II Studio VS Series 2020; @sk-ii.com

“Beauty is #NoCompetition” has sparked a global conversation about toxic competitions in beauty.

As the world witnesses, the beauty of competition at the Olympic Games Tokyo 2020, luxury skincare brand SK-II has teamed up with top Olympic athletes to declare #NOCOMPETITION, in a stand to take the competition out of beauty.

Since its launch at The 2020 MAKERS Conference, Beauty is #NOCOMPETITION has sparked a global conversation about toxic competitions in beauty, becoming a rallying cry for women to call out these toxic competitions and define what beauty means to them. Because pressure should never dictate our choices and how we look, act and feel.

SK-II Studio VS Series 2020; @sk-ii.com

SK-II Studio VS Series

“VS”—an SK-II STUDIO Animated Series is a collection of six animated films based on the real-life experiences of six Olympic athletes—Simone Biles, the world’s most decorated gymnast, LiuXiang, world-record swimmer, Ishikawa Kasumi, table tennis player and two-time Olympic medalist, Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists, Mahina Maeda, surfer and Hinotori Nippon, the Japan Volleyball team, battling toxic competitions in beauty.

Each film within the “VS” Series by SK-II STUDIO explores a different facet of toxic competition in beauty in society today that dictate how beauty should look, act and feel: Trolls. Pressure. Image Obsession. Rules. Limitations. Machine-Like Mindsets. Brought to life in the form of a “strange beast” or “kaiju” in Japanese, each “kaiju” sheds light on the inner demon each athlete must defeat to define what beauty means to them.

Teasing the launch of the “VS” Series in Times Square, Olympic gymnast Simone Biles transforms into a larger than life digital avatar from her film and takes down her “kaiju” – a two hundred foot tall “Beauty Troll King” made up of actual comments and tweets from beauty trolls about how she looked or behaved in the course of her gymnastics career. The epic battle, symbolizing Biles’ fight against competing beauty standards and beauty trolls, spanned across forty-one digital billboards in Times Square and teased scenes from Biles’ film within the series. It also featured the film’s theme song “Take A Look” from singer-songwriter John Legend.

“I am sharing my story so that young women and girls who have experienced beauty trolling know that they are not alone in their fight against the trolls and toxic beauty standards,” shared Simone Biles, Olympic Gymnast. “It really means a lot to me to share the important message that we define what beauty means to us. No one should tell us what beauty should or should not look, act or feel like.”

Biles also joined SK-II in visiting the Lower Eastside Girls Club to share her perspective on beauty standards with the young women. The conversations shed light on the toxic culture of beauty shaming and how the issue of beauty trolling starts as early as high school.

SK-II Studio VS Series 2020; @sk-ii.com

Legendary Chinese actress Zhang Ziyi appointed as a Global Brand Ambassador for Clé de Peau Beauté

by

Luxury beauty brand Clé de Peau Beauté, Shiseido Group’s prestige brand, announced that Golden Globe and BAFTA nominated actress Zhang Ziyi has been appointed as a Global Brand Ambassador for Clé de Peau Beauté. In a new beauty campaign premiering this fall, Zhang Ziyi will represent La Crème. Their first campaign together draws parallels between the … Read more

Clé de Peau Beauté luxury beauty brand relaunched with ambassador Felicity Jones

by


The SHISEIDO Group’s prestigious brand Clé de Peau Beauté hosted a global press and influencer event on Wednesday, January 17th at Hotel Bel-Air in Los Angeles to announce their new Global Brand Face, Academy-Award nominated actress Felicity Jones and relaunch the high-end beauty brand with a new multi-channel global campaign.

 

Clé de Peau Beauté Celebrates Their SS18 Collection and A Radiant Day campaign
Clé de Peau Beauté Celebrates Their Spring Summer 2018 Collection and A Radiant Day campaign; images: shiseido group

Clé de Peau Beauté (meaning the The Key to Skin’s Beauty), helps to unlock the power of a woman’s radiance by harnessing makeup technologies and some of the most advanced skincare in the world from their proprietary Tokyo laboratories. Clé de Peau Beauté Spring Summer S18 product focus, debuted at the event, showcasing the brand’s expertise, includes Firming Serum Supreme (new), The Lipstick (new shades), Radiant Lip Gloss (new), The Foundation, Concealer and the re-energizing of La Crème – the brand’s iconic, high-performance radiance-enhancing cream.

According to Clé de Peau Beauté, Felicity Jones embodies the brand’s DNA: intelligent, uncompromising and exquisite. Her passion and uncompromising dedication to her craft is what makes her an aspirational personality; a woman who has made an impact on the world and those around her.

Clé de Peau Beauté transformed the Hotel Bel-Air into an expression of radiance and light to celebrate the announcement of Jones as the  new face and Spring/Summer 2018 campaign across digital, social and traditional media.

Clé de Peau Beauté Celebrates the Brand Relaunch with the debut of Global Face, Felicity Jones in Los Angeles

At every turn, guests, including Alana Hadid, Larsen Thompson, Marianna Hewitt and Dylana and Natalie Lim Suarez, discovered snap-able and shareable moments including a visually inspiring floral installation within the entry area on the Terrace, and a Ballroom photo experience that invited guests to step into the heart of Clé de Peau Beauté and “Unlock the Power of Your Radiance” – the brand’s new tagline.

Jones, joined by Yukari Suzuki, Chief Brand Officer, gave a champagne toast, followed by the global debut of the Clé de Peau Beauté Brand Essence video, filmed in Croatia. In addition, the guests experienced the reveal of the Spring/Summer 2018 campaign video, “A Radiant Day”, in which Jones creates a performance that underscores the brand’s new positioning as the leading Global Luxury Beauty brand.

“I am honored to be partnering with Clé de Peau Beauté on relaunching this brilliant luxury brand to the world”, said Jones. “There is such  personality and intelligence behind the brand and products. I cannot wait to see what the future brings to Clé de Peau Beauté.”

“With our relaunch event celebrating Felicity Jones in Los Angeles, we establish that a woman’s beauty is not only about her appearance, it is also about valuing her inner beauty, intelligence and who she is as a person,” said Suzuki.