Horizon Soft by Marc Newson x Louis Vuitton: If it’s not new, then what’s the point?

 

Designer Marc Newson and luxury fashion giant Louis Vuitton collaborated on a new line of innovative luggage called Horizon Soft.

Horizon Soft by Marc Newson x Louis Vuitton 2019 edition-ad campaign
karlie kloss for Louis Vuitton launches Horizon Soft ad campaign; @Louis Vuitton

Following the first line of hard case rolling luggage launched in 2016, Louis Vuitton has unveiled a new collection of innovative soft luggage conceived by the Australian designer Marc Newson. The innovation of this new partnership comes from lightweightness, design and new materials. Louis Vuitton Horizon Soft luggage is incredibly lightweight while maximizing interior volume.

“Design, by definition, is disruption and innovation. If it’s not new, then what’s the point?” said designer Marc Newson.

New technologies have been used to create the outer shell made of thermo-formed 3D knit with a double-sided jacquard. The knit is made up of technical yarn with elastic, thermo-fusible threads that are all seamlessly thermo-formed into a single piece. Following lengthy testing during the development process, the weight of the luggage has been reduced to a minimum – just 2.9 kg for the carry-on model – while the interior volume has been maximized.

Horizon Soft by Marc Newson x Louis Vuitton 2019 edition-
Kris Wu and Karlie Kloss for Louis Vuitton Horizon Soft line of  luggage created with designer Marc Newson; @Louis Vuitton

As with the hard-sided Horizon, the extendable aluminum handle has been moved to the outside to increase the sturdiness of the suitcase while freeing up room inside. The easy-to-use aluminum zip-pull lock system has a three-digit combination and is TSA-approved. And the two miniature wheels have been engineered to make almost no noise to ensure silence for travelers.

The new Horizon Soft luggage is available in three models: Rolling Duffle 55 Knit 2 wheels, Soft Trolley 55 Knit 4 wheels and the Rolling Duffle (in two sizes).

“Marc Newson, a designer-inventor who loves nothing better than to create something that has never been done before, appropriating materials and techniques from their original purpose, has designed Horizon Soft, a disruptive line of rolling luggage in which every single component is completely new,” commented Louis Vuitton.

Every detail is a concentrate of innovation designed to make the new luggage incredibly practical from every perspective – lightness, packing space, easy handling and sturdiness.

Louis Vuitton Monogram Summer 2019
Louis Vuitton Monogram Summer 2019 collection; @Louis Vuitton

To welcome the warmer weather, the Louis Vuitton Monogram is switching to summer mode.

This year’s Louis Vuitton Summer capsule collection transforms the luxury brand’s iconic leather goods into kaleidoscopes of contrasting colors through a play of oversized and miniaturized Monogram. Celebrating the spirit of travel and the dolce vita of seaside holidays, this seasonal reinterpretation of the Monogram enhances a large selection of bags and accessories from the iconic Speedy and Neverfull to the new mini Beach Pouch and Onthego Tote.

Horizon Soft by Marc Newson x Louis Vuitton 2019 edition-ad campaign-
Kris Wu for Louis Vuitton Horizon Soft ad campaign; @Louis Vuitton
Horizon Soft by Marc Newson x Louis Vuitton 2019 edition
Louis Vuitton Horizon Soft, a new line of innovative luggage created with designer Marc Newson; @Louis Vuitton

 

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LVMH’s RIMOWA has opened its first flagship store in Paris

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LVMH's RIMOWA high-end luggage has opened its first flagship store in Paris

Last October, RIMOWA, one of the leaders of the high quality luggage, joined the LVMH luxury Group, the European multinational luxury goods conglomerate, owner of Dior, Bulgari, Louis Vuitton, and Veuve Clicquot among other 60 subsidiaries.

RIMOWA, the first high-end German Maison to join the LVMH Group, has inaugurated its first flagship store at 73 rue du Faubourg Saint-Honoré, opposite the Hotel Bristol. The store will feature the entire range of RIMOWA high-end luggage and its rich manufacturing savoir-faire.

With 600 square meters on five levels, the store includes retail space, an exhibition space, customer service, a repair shop and a projection room featuring the film of the Junkers F13 project by RIMOWA.

Inspired by the golden age of commercial aviation and the fuselage of the Junkers F13 in Duralumin, Swiss designers Atelier oï created a space marked by the iconic aluminum grooves of RIMOWA suitcases.

Rimowa has also devoted a special area to its new RIMOWA Electronic Tag, a digital check-in solution launched in 2016 in partnership with Lufthansa and Eva Air. The first system in the world that allows travelers to check suitcases using a smartphone and deposit them at automatic baggage-drop machines, the RIMOWA Electronic Tag saves considerable time at the check-in counter.

http://www.youtube.com/watch?v=LiOzo3ZqLrY

The world's first polycarbonate suitcase LVMH's RIMOWA high-end luggage has opened its first flagship store in Paris 2017- LVMH's RIMOWA high-end luggage has opened its first flagship store in Paris 2017 LVMH's RIMOWA has opened its first flagship store in Paris 2017-- LVMH's RIMOWA has opened its first flagship store in Paris 2017

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