The best brands in the world embody a simple and important principle in the Age of You: They move at the speed of life. Each year, Interbrand‘s study reaveals the anatomy of growth of the biggest brands of the business world. The leading brand consultancy named Apple, Google and Coca-Cola the three most valuable brands … Read more
Traditional tropes of Parisian attire were given a modern yet wearable twist with splashes of blue lace and metal beading
Two weeks ago the dream of Dieter Morszeck – RIMOWA President & CEO became reality. The Junkers F13 by RIMOWA took to the air! This week, Rimowa announces another milestone. Serving as the industry benchmark for German quality, Rimowa is renowned for designing lightweight and easy to use top-end luggage. The brand now becomes the … Read more
How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more
LVMH’s owned Louis Vuitton and Christian Dior innaugurate new maison dedicated to luxury perfume in Grasse, France. Grasse has always been synonymous with perfume excellence and is the only place in the world that brings together the singular expertise of flower growers, artisans and perfumers. Here, Louis Vuitton and Christian Dior luxury houses are establishing their creative … Read more
Delicate femininity: Louis Vuitton Tambour Color Blosson Spin Time It is a perpetual Spring at the Fabrique du Temps Louis Vuitton. Here, The Monogram Flower, one of the Louis Vuitton’s key symbols, takes on a new bloom with the arrival of a double collection including both luxury jewellery and ultra-precious watches. The Monogram Flower is … Read more