Pure Perfumes or The Fine Art of Layering For An Infinite Number of Unique Scents

Created for lovers of olfactory journeys, Pure Perfumes layer with an array of Louis Vuitton’s iconic fragrances to compose an infinite number of unique scents. Spontaneous, sensory interpretations freely inspired by the compositions of the Maison’s Master Perfumer. Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud celebrates the purity of three mythical essences concentrated to the … Read more

Louis Vuitton x Miranda Kerr Unveil A Detox-Oriented Cologne Inspired by California

California-inspired fragrances: Pacific Chill – the audacious detox-oriented cologne, created by Master Perfumer Jacques Cavallier Belletrud. Pacific Chill joins the collection of California-inspired fragrances that blends the spontaneity of cologne with the sophistication of perfume. Master Perfumer Jacques Cavallier Belletrud composed each scent as a tribute to the vast, inspiring West Coast landscape in collaboration … Read more

Fleur du Désert, the newest oud fragrance by Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud

Following Ombre Nomade, Les Sables Roses and Nuit de Feu, Louis Vuitton introduces Fleur du Désert, the newest oud fragrance by Jacques Cavallier Belletrud. “Jasmine, orange blossom, and rose were brought to Europe by caravan from different regions in the Orient. My idea was simply to state these natural wonders in their original setting.” – … Read more

Louis Vuitton x Frank Gehry reinvent the Extrait de Parfum, the purest and most precious form in perfumery

    movement and distortion:  Les Extraits Collection – Five unique fragrances without top, heart, or base notes. Through five new compositions, Louis Vuitton reinvents the Extrait de Parfum, the purest and most precious form in perfumery. Elevating perfume to an art form, Jacques Cavallier Belletrud and Frank Gehry break the rules and create pure … Read more

Les Fontaines Parfumées in Grasse to bring the best of French know-how in haute parfumerie

LVMH’s owned Louis Vuitton and Christian Dior innaugurate new maison dedicated to luxury perfume in Grasse, France. Grasse has always been synonymous with perfume excellence and is the only place in the world that brings together the singular expertise of flower growers, artisans and perfumers. Here, Louis Vuitton and Christian Dior luxury houses are establishing their creative … Read more

A new fragrance for Louis Vuitton Luxury Giant

Louis Vuitton Announces the Arrival of a New Fragrance Louis Vuitton announced a brand new fragrance project. In the 20s and 30s existed 3 Louis Vuitton fragrances, all of which were soon discontinued. Luxury giant Louis Vuitton had hired third generation perfumer Jacques Cavallier-Belletrud, that is likely to journey the world on search of rare … Read more