Hugo Boss

Saddle Up in Style: HUGO BOSS Takes a Gallop into Equestrian Fashion

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In a bold and unexpected move, luxury fashion powerhouse HUGO BOSS has announced its entry into the world of equestrian apparel with the launch of BOSS Equestrian, a premium line that promises to redefine riding in style. As the Fall/Winter 2023 collection hits the shelves, fashionistas and equestrian enthusiasts alike are in for a treat. … Read more

Global expansion of Hugo Boss’ online concession business in full swing

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  HUGO BOSS takes its online fashion business to the next level. The ongoing expansion of its own online operations is of strategic importance for HUGO BOSS and one of the Group’s key growth drivers. Investments in this channel have been significantly stepped-up over recent years, thus successfully laying the foundation for fully exploiting its … Read more

Boss introduces vegan suit and first jewelry collection

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    BOSS Menswear introduces the vegan suit, approved by PETA Deutschland. The design, available in three colors, is made in Germany from pure, certified organic European-grown linen. After talks with PETA Germany, fashion house HUGO BOSS has launched its first completely animal-free men’s suit, certified with the “PETA-Approved Vegan” logo, as part of its … Read more

Hugo Loves Bowie – a capsule that pays tribute to the late singer and his inimitable style

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  Hugo Boss is introducing an exclusive capsule for men and women, that incorporates a selection of images from “Heroes”, the second album of David Bowie’s Berlin trilogy, as prints. Hugo Loves Bowie capsule announced by Hugo Boss, the German luxury fashion house headquartered in Metzingen, is an opportunity for the high-end brand to celebrate … Read more

Athleisure-inspired designs featuring cool new details for busy kids on the go

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    Playful looks for boys and girls of all ages. Hugo Boss‘ Boss Kidswear brand that dresses boys from 1 month to 16 years and girls with the two lines Newborn (1-18 months) and Kid (2-16 years), presents at 2019 Pitti Bimbo fashion fair a Spring-Summer 2020 collection that is filled with new ideas. … Read more

Hugo Boss to equip the entire Porsche Motorsport team worldwide – both on the race track and in the workshop

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  German luxury fashion house Hugo Boss was named the official outfitter to the entire Porsche motorsports team worldwide. Hugo Boss and Porsche will be joining forces in the future. The automotive giant and the high-end fashion house are taking their cooperation to a new level. Beginning next year, Porsche x Hugo Boss cooperation will … Read more