Pat McGrapth Partners With Google To Merge Beauty With Google’s AR Technology. In a delightful fusion of art, beauty, and cutting-edge technology, Pat McGrath Labs and Google have joined forces to create a captivating augmented reality pop-up experience. This exciting event, aptly named “THE ARt OF BEAUTY,” is set to open its doors to the … Read more
Apple Regains World’s Most Valuable Brand Status. Apple sits on top of the Kantar BrandZ Most Valuable Global Brands 2022 ranking and is on track to become the first trillion-dollar brand. With a brand value of $947.1bn, Apple stands out for its high degree of differentiation and continued diversification across its hardware, software and services … Read more
This year’s most valuable global brands list shows that brand building remains critical to securing growth. The world’s most valuable brands have experienced record growth according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany. The … Read more
With its iPhones, watches and forthcoming smart glasses, Apple’s gadgets are increasingly becoming extensions of our minds and bodies. It’s the big tech dream – but could it turn into a nightmare?
By Alex Hern
Illustration by Steven Gregor
Now more than ever, the fashion industry is answering the call to sustainability. New data-enriched, decision-making platform will help drive responsible sourcing decisions in the fashion industry. WWF and Google partner on fashion sustainability platform. Google announced a partnership with WWF Sweden to help create an environmental data platform that will enable more … Read more
From new gaming consoles to activism at Apple, we predict the things you will – or won’t – see in tech this year