Milan Design Week 2019: Exclusive creations from Dior, Bvlgari, Rimowa, Fendi, Louis Vuitton, and Loewe

    Louis Vuitton, RIMOWA and Bvlgari all presented striking new design installations and creations during the 58th edition of the annual design fair in Milano, Italy. The concurrent Salone del Mobile de Milan furniture fair featured “Back Home”, the latest collection from Fendi Casa, as well as 14 exclusive creations by Dimore Studio for Dior … Read more

Dior Maison unveiled first major artistic collaboration with the design world

  The Dior Maison x Dimore Studio collection is available on special order only, for one year. On the occasion of the 2019 Salone del Mobile in Milan, Dior Maison unveiled fourteen exclusive creations produced by Dimore Studio. This collection, which was presented in the Casa degli Atellani in Milan, is only available by special … Read more

Refurbished Palazzo Fendi hosts largest boutique in the world, the very first Fendi hotel, and renowned restaurant Zuma

Palazzo Fendi in Rome Is Both a Boutique and a luxury Hotel.

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Now there is a unique chance not to just shop at Fendi, but to eat and sleep into its world. Fendi has opened the Palazzo Fendi, a five-story historical palazzo in the heart of Rome.

Fendi’s Roman palace includes the world’s largest FENDI flagship store with an in-house fur atelier, the Palazzo Privé, a luxurious apartment for VIP, FENDI Private Suites, its first boutique hotel with seven suites, and Rome’s first international restaurant, ZUMA Rome.

While the façade remains faithful to historic Italian architecture, the rest of this entirely renovated 17th-century building has been transformed into a space dedicated to an exceptional art of refined living.

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“The venue reflects Fendi’s aesthetic interpretation of its lifestyle in terms of design and is a symbol of the brand,” chairman and chief executive officer Pietro Beccari told WWD. “There is no other place where you can so easily understand our very precise, very personal vision of luxury. Once people come and see this for themselves, their entire idea of Fendi will change.”

With a Zuma restaurant and a rooftop terrace with a bar, the Palazzo Fendi offers a complete Roman experience of Italian luxury.

The ground floor and first level are home to the massive Fendi boutique. The store offers a unique esthetic experience, exhibiting a selection of artwork in an architectural setting that epitomizes Italian luxury. In the entrance, visitors are welcomed by the Moon Baal sculpture by Swiss artist Not Vidal, reflecting the circular motif of the precious marble floor. The choice of travertine, the stone traditionally used to
build classical Roman monuments, pays tribute to Italian heritage.

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Palazzo Fendi’s second floor is occupied by a private apartment, catering to VIP clients, celebrities, and friends of the House. The décor for this private Palazzo, imagined by the design duo behind the Dimore Studio, blends vintage design pieces, contemporary furniture and objets d’art, as well unique creations commissioned by Fendi.

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“MADE IN…” diffused museum @ EXPO 2015.

The Garden of Wonders. A Journey Through Scents. Eight designers reinterpret eight defunct fragrance brands from around the globe.
BE OPEN The Garden of Wonders

This May, the Botanical Garden of Brera is the background of a sophisticated interdisciplinary project whose central theme is perfume. The research by BE OPEN, the international foundation which operates in the field of design and creativity, is presented on the occasion of EXPO 2015.

BE OPEN decided to explore the world of fragrances by especially focusing on some historic brands which have disappeared, international excellences whose fame has decreased over the years because of a sometimes-too-aggressive global market. The foundation identified 8 lost brands which must be rebranded in order to protect the experiences at the basis of production and to prompt a global virtuous circle between the producers of raw materials and perfume brands.

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Designers Tord Boontje, Fernando and Humberto Campana, Dimore Studio, Front, Jaime Hayon, Lissoni Associati, Jean-Marie Massaud and Nendo presented their interpretation of defunct luxury brands.

“Those like me who have always dealt with business believe that the relationship between creativity and enterprise is always a stimulating, groundbreaking subject.
The chance given by EXPO 2015 and Fuorisalone to see the world in a single city is definitely unmissable. We created “Made in…” in order to examine the relationship between design and quality small-to-medium enterprises carefully, considering all experiences and to offer a different way of looking at the global market and suggesting solutions for the future,” explained Yelena Baturina, BE OPEN Founder.

The general organization and set-up of the exhibition is entrusted to Ferruccio Laviani, who created a diffused museum where all parts of the project communicate with each other and with the Garden area.

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Tord Boontje worked on the Czech brand Waldes et Spol, Fernando and Humberto Campana on Biette from France, Italian brand Bertelli has been reinterpreted by Dimore Studio whereas Swedish trio Front focused on the French brand Guyla; Spanish Jaime Hayon worked on the British brand Boissard, Lissoni Associati gave its interpretation to the American perfume house Lundborg, Jean-Marie Massaud on Bertif and finally Nendo has been dealing with Russian brand R.Koehler & Co.

Each one of the installations has inspired Gérald Ghislain, founder of Histoire de Parfums, to create a unique fragrance which could combine the visual impact of the designers’ works with the historic perfumes now disappeared.

In order to highlight these academic aspects, experts in the field have been involved in the curatorship of ahistoric/anthropological part called A Journey Through Scents introducing visitors to the most general aspects of the subject.

Finally, a special pavilion hosts the section A Vision in a Box: an imaginative showcase of different bottles designed by renowned designers inspired by the shapes which will contain the fragrance of the future. Participants include Werner Aisslinger, Analogia Project, Philippe Bestenheider, GamFratesi, LucidiPevere, Karim Mekhtigian, Mist-o, Ludovica e Roberto Palomba, Thukral&Tagra and Victor Vasilev.

“MADE IN…” @ EXPO 2015
The Garden of Wonders. A Journey Through Scents.
Orto Botanico, Milan
via Fratelli Gabba 10 / via Brera 28
within “Energy for Creativity”
13 April -24 May 2015

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