Burberry wants to pioneer a concept that blends social media and retail in China Social media is becoming such an important part of the luxury customer journey, particularly in the inspiration phase, and retail needs to keep pace with this. Luxury fashion house Burberry and Chinese technology powerhouse Tencent have entered into an exclusive … Read more
British brand closes 24 of its 64 stores in mainland China as shopper numbers plummet
Maker of signature trenchcoats and scarves says growth has returned in China and South Korea, though Hong Kong sales slumped by 20%
What impact has China’s currency devaluation had on popular brands, neighbouring countries and shoppers?
Dreams of London – Burberry Danced in Shanghai. British luxury house Burberry celebrated its new Shanghai store with an enormous custom-built set on the banks of the Huangpu River. For the event’s 1,500 guests the luxury fashion brand made a mocked-up Georgian terrace and a cobbled street. To bring the spirit of London to Shanghai, … Read more
More than 50 of country’s five-star establishments want to downgrade to attract officials forced to shun the high life