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Refik Anadol unveils Serpenti – the first ever digital sculpture and AI-imagined fragrance done for a luxury house

 

 

Bvlgari celebrates Serpenti in sculpture artwork created using dynamic, three-dimensional AI data.

@Bvlgari Serpenti Metamorphosis

Italian luxury house Bvlgari continues the Serpenti Metamorphosis exhibition inaugurated during Milan Design Week, featuring a captivating installation by multimedia artist Refik Anadol, created using artificial intelligence. The digital sculpture – the fist ever done for a luxury house – is on display until October 31 at the Piazza Duomo in Milan before embarking on a world tour. Upon the completion of the tour it will be converted into a multisensorial and multidimensional NFT (Non-Fungible Token) and sold at an auction. Proceeds will be donated to a charity chosen by the Italian Maison and Refik Anadol.

The 3D sculpture celebrates the beauty of nature and the mythic Serpenti icon, the emblem of Bvlgari and the perfect symbol of metamorphosis. It was designed using algorithms to reproduce an image of nature generated by analyzing some 200 million pictures of nature and 160 million pictures of flowers, plus 120,000 images of snakes. Metamorphosis becomes both a source of inspiration and the creative method, since the machine is able to learn what a flower is – colors, patterns and shapes – and then conceive images of flowers that exist only in its digital memory, reconstituting them in a vibrant work of art. The installation proposes a striking aesthetic approach to the relationship between nature, art, technology and luxury.

@Bvlgari Serpenti Metamorphosis Launch Event

 

This approach was conceived by the mind of Refik Anadol. Born in Istanbul, the LA-based new media artist has won numerous awards for his innovative works.

Listen as he explains the concept behind ‘Serpenti Metamorfosi’ and how he turned data from our natural world into this three-dimensional and dynamic digital installation. In the future, Serpenti Metamorphosis artwork will become exclusive and unique in the digital world thanks to NFT (Non-fungible Token) technology.

To enrich this unique multi sensorial experience, Bvlgari Master Perfumer Sophie Labbe and fragrance creation firm Firmenich worked with Refik Anadol to create the first ever AI-imagined fragrance, “Rainforest Serpenti”. Thanks to Bvlgari’s expertise, the sculpture celebrates every dimension of nature, including its scent, awakening faculties of perception, sensation and smell.

This immersion into the Serpenti universe is completed by an exhibition of creations by the Roman Maison from the 1940s to the 1960s at the Bvlgari store in Milan until October 30, as well as the Bvlgari Serpenti Hub. This digital space dedicated to the Maison’s icon features exclusive content revealing the eternal metamorphosis that inspires Bvlgari creations.

@Bvlgari Serpenti Metamorphosis
@Bvlgari Serpenti Metamorphosis Installation at Milan Design Week 2021
@Bvlgari Serpenti Jewelry

 

 

 

This Ruinart artwork uses the power of the sun to show our dependence on the forces of nature

 

@ruinart x @Tomás Saraceno artwork

Environmentally-aware: Ruinart champagne house and Argentinian artist C. Tomàs Saraceno has created an artwork with Aerocene, an activist project Saraceno initiated a few years ago. The performance consists in using the power of solar energy to make a symbolic and super fragile structure rise and float in the sky.

Through a performance for #RuinartCountdown, Tomás Saraceno offers a renewed poetic way to sense the air. He questions about our relationship with the environment and invites us to change our perspective on the nature that surrounds us and be more aware of the fragile “ocean of air” we live in and breathe.

The Argentine artist reminds us how essential it is to all species at a time when the earth’s ecosystem has become unbalanced due to the actions of humans.

The permanent installation Movement created by Tomás Saraceno with Aerocene for Ruinart is inspired by shared recognition of the urgency of addressing climate change. With his work, the Argentine artist emphasizes how seriously unbalanced the earth’s ecosystem has become due to human activities. A difference of a single degree suffices to set an inflatable aerosolar sculpture in flight, just as warming of the Champagne region climate by one degree disrupts the ripening of grapes….

The work uses the power of the sun, illustrating how dependent champagne-making is on the forces of nature. The “aeroglyph” sculpture leaves a poetic imprint in the sky above Maison Ruinart. “We believe that art has the power to connect people and make the world better, more sensitive and more intelligent,” says Frédéric Dufour, President of Ruinart.

The ephemeral flight becomes a lasting experience. Fusing art and science, this dynamic project offers a chance to better sense natural rhythms. The Aerocene becomes buoyant and takes flight thanks to the heat of the sun. The work thus evolves with the changing rhythms of nature as a sensor captures its meandering trajectory, transposing the itinerary into an immaterial sculpture, Movement.

Tomás Saraceno’s art is anchored in a keen observation of nature. Global warming has spurred the storied Champagne house to pursue a host of initiatives to protect the environment and fight climate change, including sustainable viticulture practices that foster biodiversity, notably at its historic Taissy vineyard.

“Precision and awareness of the environment are essential for us. A single additional degree in temperature can have an enormous impact on the texture and aromas of our wines,” notes Ruinart Cellar Master Frédéric Panaïotis.

The new installation takes the form of an augmented reality “aeroglyph” to heighten awareness of threats to our ecosystem. It becomes part of the artistic terroir of Ruinart, which will celebrate its 300th anniversary in 2029. The world’s oldest Champagne house has thus begun the countdown and will welcome up to ten additional new artworks between now and 2029. They will enrich its symbolic heritage through a dialogue bridging art, nature and technology.

@ruinart

Tomás Saraceno is an artist whose work is intimately linked to the observation of nature. He has earned international renown for his environmentally-aware and engaged approach to art. An architect by training, he embarked on a much-remarked flight over the desert of New Mexico in 2015 in a solar-powered hot air balloon, presenting his performance in Paris during COP21. With Movement, the artist signs a new digital work rooted in Champagne and in harmony with our environment.

Visitors can see the work onsite thanks to the Aerocene app, giving them a glimpse of a new era of carbon-free mobility. “As we face global warming and climate disruption we need to learn to live with these constraints while at the same time doing everything possible to safeguard a balance,” the artist concludes.

@ruinart

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