advertising

Saint Laurent’s skinny model is just the thin end of the wedge

by

It’s not just the skinniness of these young women that we should be worried about. It’s the fashion industry’s fetish for female frailty

What does the rise of digital marketing mean for luxury brands?

by

As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?

Curators may be sceptical but branding is vital for museums

by

The Tate and British Museum are among institutions that have adopted brand thinking – taken seriously, it can help our scholarship reach more people

There is no New Luxury Label without New Luxury Media. Luxury advertising package for business startups

by

Advertising package for small luxury/high-end brands, creative innovators and artisans. There is no NEW Luxury Label without New Luxury Media. The new media is so important that a high-end brand cannot survive without it. The luxury communication is representing a great amount of the product value. With the knowledge of the luxury industry and daily … Read more

Audemars Piguet Heliport in Manhattan

by

Audemars Piguet 34th Street Heliport “Domination Program”   Luxury Swiss watchmaker Audemars Piguet has conquered 34th Street Heliport in Manhattan with the “Domination Program“. The Extra-Thin Royal Oak Tourbillon and the Royal Oak Chronograph in rose gold are visible for all the Manhattan’s sky visitors. Audemars Piguet’s advertising at the Heliport include: tarmac signage on … Read more