$90 for a bottle of melted iceberg? Inside the world of luxury water

People pay top dollar for ‘premium’ brands indistinguishable in blind taste tests from tap water – is it about status, wellness or something more fundamental?

The world debut of a Lexus LC convertible prototype in action

    Lexus is extending its exquisite LC flagship coupe range. A dramatically styled open-top version of Lexus’ flagship LC coupe is to go into production in the near future. The prototype made its debut at 2019 Goodwood Festival of Speed in the UK (July 4 to 7), a gathering place for some of history’s … Read more

The largest Chopard Boutique in Europe open in London

  For the luxury house’s largest European flagship store, Swiss manufacturer of luxury jewellery and watches Chopard imagined a true family home with a convivial atmosphere in the heart of London (12-13 New Bond Street, Mayfair). Many friends of the Maison were present to assist Caroline Scheufele in cutting the traditional ribbon stretched across the entrance … Read more

Maranello to host its first ever event dedicated exclusively to Ferrari. Public viewing days are included

    Universo Ferrari – the first event dedicated exclusively to Ferrari in its hometown. Ferrari’s hometown of Maranello, Italy announced Universo Ferrari – the first ever event dedicated to the world of Ferrari. The good news is that the Maranello event will also include public viewing days. The Maranello event will take place in … Read more

KarlForEver2019: Fendi, Chanel and Karl Lagerfeld payed tribute to Karl in all facets of his personality

    Fendi, Chanel and Karl Lagerfeld payed tribute to Karl Lagerfeld in all facets of his personality, by devoting an exceptional moment at the Grand Palais in his honor. Over 2,000 guests took turn celebrating the aesthete, man of culture, photographer and designer who passed away last February. A unique event commensurate with Karl … Read more