Aston Martin hopes £1.3bn investment will revive its fortunes
Luxury carmaker to expand partnership with Mercedes and could mean fully electric models by 2026
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Every brand can have its fair share of the global wellness cake. Report
No longer a luxury sector of spas, yoga and detox diets, the global wellness economy is worth US$4.5 trillion and is growing twice as fast as the rest of the economy. Consumers expect every brand to contribute to their wellness. And 59% agree it’s worth paying more for wellness options. Ogilvy surveyed 7,000 consumers … Read more
Bentley has created unique writing instruments in tribute to the Blue Train Race
Celebrating the 90th anniversary of the famous “Blue Train Race”, the Bentley “Limited Edition Barnato” pen series has been created. Exclusively limited to just 1,930 pieces in honour of the year of the “Blue Train Race”. The Blue Train, officially the Calais-Mediterranée Express, was the luxurious express night train, that famously whisked the rich … Read more
Unlike anything else in digital commerce, immersive experiences provide accessibility and tangibility. Report
The time to reimagine digital commerce is now: Consumers are ready for a revamped online shopping experience. Report. The recent impact of COVID-19 has drastically shifted consumer behavior, with shoppers now embracing new immersive technologies related to online shopping. Consumers want to shop online without sacrificing purchasing confidence. The new wave of digital … Read more
Cervélo R5 Automobili Lamborghini Edition – a street bike in an ultra-limited edition
This new high-end bicycle from Automobili Lamborghini and Cervélo Cycles is a tribute paid to the Italian flag and to the excellences of Italian luxury. Automobili Lamborghini and Canadian Dutch manufacturer of racing and track bicycles Cervélo Cycles present the new R5 bicycle in a limited edition. Its retail price is US$18,000 and can be … Read more
TikTok to host its own month-long digital fashion event
Platform to live-stream two shows a week from labels such as Louis Vuitton and Saint Laurent as it tries to take on Instagram