To Be Honest / In Pursuit of Magic/ Shaded & Wanted. Diane Pernet’s fragrance collection

Emotions with style: the fragrance collection of Diane Pernet. The Paris-based American blogger Diane Pernet has teamed up with Intertrade Group and announced a fragrance collection of four scents which can be found under the “To Be Honest,” “Wanted,” “In Pursuit of Magic,” and “Shaded” codes. The American journalist and blogger has been the special guest … Read more

The science of shopping: digital innovations shaping the future of retail

Stroll the boutiques of Milan without leaving home, lay a bet by voice, try on a dozen frocks without taking your coat off… Technology will soon make all these possible

Fashion-meets-tech accessories: Beats by Dr. Dre in Fendi dress

Fendi’s first headphones created in collaboration with Beats by Dr. Dre “With Beats, people are going to hear what the artists hear, and listen to the music the way they should: the way I do.” – Dr. Dre Beats by Dre, the brainchild of legendary artist and producer Dr. Dre and Jimmy Iovine, Chairman of … Read more

The 5-95 Zagato marks the legendary Italian coachbuilder’s 95th anniversary

The partnership between Automobili Lamborghini and independent coachbuilding company Zagato led to the creation of a real contemporary collectible car – the 5-95 Zagato. The super car is a special commission based on the now defunct Lamborghini Gallardo and marks the legendary Italian coachbuilder’s 95th anniversary. Zagato maintained all the technical constraints of the original … Read more

Fashion may be expensive – but so is football

A Prada coat and a Premier League season ticket are both pricey – but because the football is aimed at men, it’s not dismissed as frivolous

Gucci Flora Silver jewelry. Elegance Incarnate.

  In Milan in 1966, Prince Rainier of Monaco brought his wife to the Gucci boutique. Rodolfo Gucci insisted that Princess Grace choose a gift to accompany the bamboo bag she had purchased. The Princess requested a scarf. Rodolfo felt that the House lacked one sufficiently beautiful for the royal style icon and so he … Read more