This article titled “Giorgio goes gorpcore: Armani channels The Matrix in Milan” was written by Priya Elan in Milan, for The Guardian on Monday 13th January 2020 20.08 UTC
A surprising turn of events on the fourth day of Milan men’s fashion week: Armani has embraced extreme “gorpcore”. The trend of wearing outdoorsy clothes in the city was a dominant theme at the Italian fashion label’s cinematic autumn/winter collection.
At the show on Monday, the guests, who included the actors Taron Egerton and Stellan Skarsgård, were welcomed to a stage that resembled the set of a Tom Cruise action film: models walked around giant ice blocks (actually recycled plastic blobs) as a projection of falling snow played above them.
“Armani’s fashion embraces the man, enhancing his persona,” said the show notes, and the theatrics expressed themselves in the clothes. The opening look was a utility vest-cum-hoodie, worn unzipped on the shoulders, accessorised with boxing glove-style mittens and Ugg-shaped boots that clung to the models’ feet like medical scrubs.
This was followed by a Mad Max-style black jumpsuit, while a smothering full-length puffer coat with matching balaclava resembled the prehistoric beast in Creature from the Black Lagoon. The appearance of flourishes such as steam-punk goggles and snoods added to the sense of disorientation.
This focus on performance also involved a reference to perhaps the most famous icon of dystopia: Neo from The Matrix. Featuring futuristic sunglasses and a long leather jacket with a furry collar, the Matrix coat was a key trend in menswear collections this season, cropping up on the Fendi, Martine Rose and John Lawrence Sullivan catwalks.
Giorgio Armani is most often pilloried when he strays from the sleek men’s tailoring with which he made his name. And in this Milan show, some of the most extreme iterations of gorpcore felt like a step too far.
The best looks came in the middle of the show, when Armani focused on the Nehru suit silhouette, rendered in safari green and velvet, in slate grey worn with a black polo neck and in watermelon pink. This felt like classic Armani – brilliant clothes with a subtle twist, rather than Giorgio Goes Gorpcore.
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