Last Chance for Animals Holds 35th Annual Fur-Free Friday Protest in Beverly Hills.
Fur-Free Friday was founded in 1986. The demonstration—held on one of the busiest shopping days of the year—aims to educate the public about the animal cruelty on fur farms, speak out against the furriers and luxury brands that sell fur, and celebrate brands and retailers that have committed to going fur-free. LCA is urging retailers along Rodeo Drive to go fur-free immediately before the California state fur ban is enacted on January 1, 2023.
Last Chance for Animals (LCA), an international non-profit organization dedicated to eliminating animal exploitation through education, investigations, legislation, and public awareness campaigns, with co-hosts Animal Defenders International, In Defense of Animals, Los Angeles Animal Save, The Animal Alliance Network, CompassionWorks International, and Orange County Animal Liberation, will be joined by artist E.G. Daily and countless supporters to protest the sale of fur products along Rodeo Drive in Beverly Hills as part of the annual Fur-Free Friday observance on November 26, 2021.
“In this time of heightened social and political awareness, killing animals for a piece of high-end, luxury clothing will not be tolerated. The cruel fur industry is destined to come to an end,” said Chris DeRose, Founder and President of LCA. “Thanks to new legislative efforts across the country, our message is being heard loud and clear: killing animals for their fur has no place in modern society.”
This year’s Fur-Free Friday protest comes on the heels of efforts nationwide to stop the fur industry. Most recently in the U.S., the city of Ann Arbor, Michigan, banned the retail sale of new fur products. There is pending legislation in Massachusetts to ban the sale of new fur products statewide.