Following more than two years of renovation, Maison Dior’s legendary hôtel particulier at 30 Montaigne, Paris has reopened its doors. Dior collections have come to life in this building in the heart of Paris since 1946. The historic home of the revolutionary Dior New Look has undergone a stunning metamorphosis and transformed into a place that is absolutely unique in the world, the embodiment of limitless possibilities.
“It had to be 30 Avenue Montaigne. I was going to settle here and nowhere else!”
Christian Dior succumbed to the charm of this hôtel particulier and inaugurated his house of Dior there on December 15, 1946: an elegantly understated setting, chosen for its location, modest proportions and neoclassical façade.
This 10,000-square-meter Dior universe is not only an extraordinary store, but in addition welcomes a haute couture salon, a pastry café and the Monsieur Dior restaurant, with a menu featuring some of the founder’s favorite dishes. The architectural genius of architect Peter Marino has given 30 Montaigne two stunning gardens as well, one open to the exterior, the other in an enclosed glass area.
30 Montaigne through the eyes of photographer TIM WALKER
Portrayed in a poetic, minimalist decor, more contemporary than ever, tDior symbols dear to the House are unveiled in turns: the medallion chair, the letters spelling “Dior”, the emblematic Lady Dior – presented in an exclusive gold version in collaboration with the artist Penny Slinger.
Epitomizing the elegance of Dior, iconic creations such as the Bar jacket revisited by Maria Grazia Chiuri interact with the legendary hotel particulier. Contrasting with the modernity of this setting, black and white archival images feature as tender reminiscences linking past and future, luxury and essentials, refinement and bedazzlement – quintessential Dior.