LUST

Discover the world’s most coveted masterpieces. From fine horology and high jewelry to luxury beauty and bespoke fashion, we curate the artifacts of modern desire.

Rolex novelties at Baselworld 2012: Oyster Perpetual Sky-Dweller and Oyster Perpetual Datejust

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Baselworld 2012: Rolex impresses with innovative technology and luxurious glamour The technically most proficient highlight is the Oyster Perpetual Sky-Dweller − an annual calendar with two time zones both displayed at the same time, powered by a new movement developed in-house, the automatic calibre 9001. Oyster Perpetual Sky-Dweller incorporates 14 patents, including 5 new ones: … Read more

Menswear designer John Varvatos to receive the 2012 Spirit of Design Award

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John Varvatos, acclaimed menswear designer and fashion mentor on NBC’s new fashion reality show “Fashion Star,” will receive the 2012 Spirit of Design Award at the Philadelphia University Fashion Show. The Spirit of Design Award is presented at the Philadelphia University Fashion Show to a prominent and influential designer.  This prestigious award, first given in … Read more

Fabergé’s Romanov necklace

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Fabergé presents the stunning royal lace-like necklace made of emeralds, diamonds and white gold. Romanov necklace can be transformed and worn in several different ways Peter Carl Fabergé (1846-1920) was appointed supplier to the Russian royal courts in 1885, on the delivery of the first of the famous Imperial Easter Eggs. But these were not … Read more

EasyTone Freestyle HI – In shape in style with a special edition sneakers

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Reebok  EasyTone Freestyle HI Exclusively for luisa via roma – an exclusive, limited edition collaboration with the iconic Florentine store.   A special edition sneakers, both high tech and glamorous, that helps you to stay in shape in style? This is the promise of EasyTone Freestyle HI Exclusively for luisa via roma – a revolutionary … Read more

First unscratchable gold, world’s most expensive watch and other Hublot’s Tutti Frutti at Baselworld 2012

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  Hublot, the Swiss watch brand owned by LVMH Moet Hennessy Louis Vuitton, unveiled at 2012 Baselworld Fair the world’s most expensive watch with a price tag of $5 million and inlaid with more than 1,200 diamonds, including six stones of more than 3 carats each. The watch was made by 17 people in 14 … Read more

Designers pug dogs for Happy Kids

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Designers pug dogs for UNICEF Project ARISE An exclusive edition of 20 pug dogs   Twenty one pug dogs produced by Steiff, the German leader in the production of handmade plush toys, and customized exclusively for  LuisaViaRoma by a selection of the most prominent international luxury fashion designers, will be featured in a charity auction on … Read more