First unscratchable gold, world’s most expensive watch and other Hublot’s Tutti Frutti at Baselworld 2012


Hublot, the Swiss watch brand owned by LVMH Moet Hennessy Louis Vuitton, unveiled at 2012 Baselworld Fair the world’s most expensive watch with a price tag of $5 million and inlaid with more than 1,200 diamonds, including six stones of more than 3 carats each. The watch was made by 17 people in 14 months.

“It would be difficult to make a more expensive watch because the surface of the watch is limited,” noted Hublot’s president Jean-Claude Biver.

Hublot came also with world first unscratchable gold: The Big Bang Ferrari Magic Gold. The luxury watch incorporates Magic Gold, the product of extensive R&D unveiled barely three months ago. Magic Gold is scratch-resistant 18-carat gold.

The Big Bang Ferrari marks an evolution the iconic Big Bang design – the first since the watch was launched in 2005 – that fuses style and materials and mechanics in way that uniquely addresses the respective DNA of Hublot and Ferrari: innovation, performance, technology and exclusivity.

The Big Bang Ferrari sports a larger case (45.5 mm in diameter) with a cylindrical bezel that dramatically showcases the movement visible through the sapphire dial. An indexed crown (with Hublot’s ‘H’ logo automatically positioning itself to remain in line) features elongated push buttons, fixed along a rotating axis like the pedals in a car whilst carbon inserts give the case distinctive look.

The watch comes with two interchangeable straps with an innovative quick-change system inspired by the safety seatbelt mechanism. The tone on tone stitching is a nod to the signature upholstery craftsmanship typical of Ferrari.

Hublot presented some colorful and complicated timepieces – the Tutti Frutti Tourbillon collection. The line was created to please even the most watch-savvy fashionista.

While most pieces communicated are on the more rugged side, Hublot has also gained popularity over the years among voguish women; largely thanks to the various Tutti Frutti collections. The colorful Tutti Frutti pieces, adorned with diamonds or precious and semi-precious stones have become a reference for those seeking something a little more daring and playful.