Audemars Piguet Heliport in Manhattan

Audemars Piguet 34th Street Heliport “Domination Program”   Luxury Swiss watchmaker Audemars Piguet has conquered 34th Street Heliport in Manhattan with the “Domination Program“. The Extra-Thin Royal Oak Tourbillon and the Royal Oak Chronograph in rose gold are visible for all the Manhattan’s sky visitors. Audemars Piguet’s advertising at the Heliport include: tarmac signage on … Read more

Real women and men in Lanvin Fall 2012 Campaign

Lanvin Fall 2012 Campaign Features “Real People”     After presenting the exclusive “HAPPY” anniversary capsule collection  featuring 10 key themes, Lanvin unveiled an unusual ad campaign, that instantly captured the public attention. Lanvin’s “Real People” Fall 2012 Campaign was classified by the label’s creative director Alber Elbaz as a “very democratic” project. “Real People” includes … Read more

Picnic à deux: Moynat Malle Bicyclette

  Go ride the Moynat bicycle   Time to escape, to ride the Moynat bicycle and find the right spot for an elegant picnic. Producing one can take up to 12 months. Moynat Malletier, the Parisian luxury trunk maker acquired last year by LVMH luxury group, launched Moynat Malle Bicyclette, a unique bicycle with custom-made … Read more

Top market-defining factors for luxury in the next three to five years

Factors to watch in the mix of consumers and luxury products   Bain & Company, one of the leading advisor to the global luxury goods industry expects an average of seven to nine percent annual increases in global sales to fuel luxury brands’ growth aspirations until the middle of the decade. “Brands must develop strategies … Read more

Intense experiences: Fan di Fendi Extrême

Fan di Fendi perfume line expands with the first masculine edition – Fan di Fendi Pour Homme, along with the feminine version (Fan di Fendi Extreme). Francois Demachy, Delphine Lebeau-Krowiak and Benoit Lapouza imagined for Fan di Fendi Pour Homme a fresh and modern composition that combines citrus, woody tones, touches of basil, cardamom, red pepper and … Read more

To be lucky, you must believe in luck – Van Cleef & Arpels Palais de la Chance

  “Pour avoir de la chance, il faut croire en la chance” (To be lucky, you have to believe in luck)”. In order to celebrate Jacques Arpels’ famous expression, in 2012, Van Cleef & Arpels opens the doors to the palace in which it has brought together 150 unique High Jewelry pieces. This Palais de … Read more