Armin Strom Lady Beat is hitting the sizing sweet spot of many women

    A celebration and a tribute to the mechanical transparency: The Lady Beat is the very first Armin Strom watch created specifically for women. The latest no-compromise timepiece from the Biel-based watch manufacture is a decidedly feminine one, but one  exuding the technical look and feel of the genuine manufacture movement powering every Armin … Read more

Luxury Brands Benefit from a Healthy and Thriving Luxury Secondhand Market. Survey

    A Thriving Luxury Secondhand Market Drives Sustainable Consumption. The Consumers Behind Fashion’s Growing Secondhand Market Survey Sustainability, one of the ways luxury brands can benefit from the growing resale market, says a new survey by Vestiaire Collective x BCG. Vestiaire Collective, the leading global community platform for desirable preowned fashion, and Boston Consulting … Read more

LVMH held the digital Demo Day for its business incubator’s, La Maison des Startups

    La Maison des Startups LVMH holds its Demo Day in a 100% digital format. Created in 2018 within Station F, the world’s largest startup campus, La Maison des Startups LVMH embodies the luxury Group’s objective to work closely with the entrepreneurial ecosystem in order to stimulate innovation across its high-end Maisons and shape … Read more

The new IWC Top Gun watch will withstand the extreme strain that pilots experience in supersonic jets

 

 

@IWC Schaffhausen

A timepiece is still an essential piece of a pilot’s gear. This new Chronograph from IWC will withstand the brutality of a fighter jet.

IWC Schaffhausen complements its TOP GUN range of Pilot’s Watches with the Pilot’s Watch Chronograph TOP GUN Edition “SFTI”.

IWC Pilot’s watch Chronograph Top Gun Edition in black Ceramic and Ceratanium is limited to 1500 pieces. It is made with extraordinarily robust materials to withstand the extreme strain that pilots experience in the cockpit of supersonic jets like the F/A-18 Super Hornet.

The new watch from IWC takes inspiration from the “Strike Fighter Tactics Instructor” watch, which was created in 2018 in honor of the US Naval Aviation Community and is available only for TOPGUN graduates. Thanks to the combination of a black ceramic case with a Ceratanium case back and pushers, the sporty chronograph boasts a tactical, matte black design code. IWC is the only watchmaker to hold the license for the Top Gun name from the US Navy.

@IWC Schaffhausen

The first all-black model on a military green strap.

“From the day I started at IWC–October 2006, so 14 years ago–I was absolutely determined that we wanted to be a proper part of the Naval Aviation community and build a working relationship with those pilots who are the most qualified pilots in the world with the most flight experience on a day to day basis,” explained IWC CEO Christoph Grainger-Herr.

Ticking away inside the sturdy case is the IWC-manufactured 69380 calibre. The robust chronograph movement in classic column-wheel design ensures precise timekeeping and the measurement of stopwatch times of up to 12 hours. Another function is a date and weekday display. The sporty timepiece is fitted with a green textile strap.

The Best Jerky Tactical Christmas Stocking from Manly Man Company ; photo: @manlymanco.com

Victory belongs to the most persevering. A watch made for triumph is best paired with a man bouquet, the perfect  flowers for men from our favorite gift company. With manly gifts like Beef Jerky Flowers, Bacon Roses, Manly Gift Boxes, and Meat Card you can win any occasion… not just holidays.

The TOP GUN line has been part of IWC’s Pilot’s Watch collection since 2007. In just over a decade, TOP GUN references have become a symbol of modern flight and “the need for speed”. Watch enthusiast Justin Hast and IWC Museum Curator Dr. David Seyffer take us on a high-altitude cruise through the history of the TOP GUN watch line in IWC youtube’s latest installment of “Time Flies”. Discover this adventurous journey and all technical details of the chosen timepieces presented with IWC’s two watch enthusiasts.

@IWC Schaffhausen
@IWC Schaffhausen

A new blockchain-powered passport will cut down on environmental waste and ensure authenticity

  From October 13, 2020, all new Breitling watches will be delivered with a blockchain-based digital passport, secured by Arianee technology, to ensure their authenticity and seamless accessibility. Breitling is the first luxury watch brand to extend digital blockchain technology to all of its watches. The digital passport is automatically connected to Breitling’s digital warranty … Read more

Watches & Wonders partners with luxury online retailer – a significant moment for the watchmaking industry

  A new channel for Fine Watchmaking: The arrival of Watches & Wonders on NET-A-PORTER and MR PORTER luxury retailers marks a significant step for the industry, Net-A-Porter and MR PORTER launched strategic partnership with Watches and Wonders Geneva. Hosting digital and offline events, this concept will bring some of the industry’s most revered luxury watch … Read more