A true dream team: Marni, H&M and Sofia Coppola

Marni for H&M ad directed by an Oscar nominated director Although it will launch on March 8, 2012, Marni for H&M campaign stirs waves of interest, especially after the announcement of involving the Oscar nominated Sofia Coppola, whose film credits include Lost in Translation, Somewhere, and Miss Dior Chérie commercial starring Maryna Linchuk. The print … Read more

Young Versace: First Versace Kids’ Boutique

Young Versace: Versace opens first childrenswear store Versace opened in Milan its first store dedicated entirely to children line. Young Versace, a division of clothes, shoes and accessories for children up to 12 years was presented for the first time in June this year at Pitti Immagine Bimbo, one of the most important fairs in … Read more

Ermanno Scervino Opens First Boutique in Romania

Ermanno Scervino inaugurates its first boutique in Bucharest, Romania. The 89 square meters monobrand boutique is set in the gallery of the historic JW Marriot Hotel building and become the 37th location of the Italian brand, that was launched in 2000. “I am proud to be able to present my collection in this dynamic and … Read more

Chanel app to tap into consumers’ playful sides

Chanel is boosting its digital presence with a brand history microsite, a photo booth Facebook application and a game to engage a wide breadth of consumers. The first part of Chanel’s digital marketing is its Culture Chanel Web site found at http://www.culture-chanel.com, which is run in conjunction with its physical museum in Beijing.  Culture Chanel … Read more

A new cosmopolitan aesthetic: Bianchi by Gucci bicycles

Travelling in style with Bianchi by Gucci bicycles 2 bicycles designed by Frida Giannini: an elegant one and one for weekend getaway Gucci fashion house and Bianchi (part of Cycleurope A.B. Group – Swedish company of the Grimaldi Group – known as the worldwide most important holding in the cycling sector) unveiled a new project … Read more

John Lobb Saint Crepin 2011

In the olden days, shoemakers traditionally honored their patron saint by fashioning a unique work of art to express their devotion. This year, on Saint Crispin’s Day, John Lobb pays tribute to the revered patron saint by creating a true masterpiece, a reflection of the bootmaker’s remarkable talent. A beautiful way to show true love … Read more