Ermanno Scervino inaugurates its first boutique in Bucharest, Romania. The 89 square meters monobrand boutique is set in the gallery of the historic JW Marriot Hotel building and become the 37th location of the Italian brand, that was launched in 2000.
“I am proud to be able to present my collection in this dynamic and fascinating city that in my eyes – with its genuine feel for exclusivity – speaks to the Europe of the future,” said Ermanno Scervino in a statement.
The new Ermanno Scervino store in Bucharest follows the luxury brands’ project concept – the search for a sophisticated essentialism – and is the ideal setting for housing the precious couture Ermanno Scervino garments and a premise for bringing out the elements of high handicraft.
Inside the boutique, the women’s and men’s collections are spotlighted amongst glamorous furnishings. A stone fireplace, seats in tufted pony fur and walnut and armchairs in Mongolian wool made by Tuscan masters call to mind the culture and the land of the House, placing them in a contemporary context. Modern elements – steel, cement, windows, mirrors – trade off with natural materials – leather, hide, wood, stuccos – in a setting of neutral matt colors, resin floors and walls in hand-applied lime.
Two large display windows, livened by platforms and little niches, house part of the Ermanno Scervino women’s and men’s collection, together with precious accessories.
The new Ermanno Scervino store opened in Bucharest has as neighbors other luxury brands such as Valentino, Louis Vuitton, Alfred Dunhill, Rolex, Davidoff, Vilebrequin, Man Undewear, Elysee etc.