A new cosmopolitan aesthetic: Bianchi by Gucci bicycles

Travelling in style with Bianchi by Gucci bicycles
2 bicycles designed by Frida Giannini: an elegant one and one for weekend getaway

Gucci fashion house and Bianchi (part of Cycleurope A.B. Group – Swedish company of the Grimaldi Group – known as the worldwide most important holding in the cycling sector) unveiled a new project designed by Gucci Creative Director Frida Giannini. Bianchi by Gucci bicycles joins two uniquely Italian traditions of design .

“Ever since Gucci’s founding, travelling in style has been at the heart of the House’s designs. The Bianchi by Gucci bicycles perfectly carry forward our codes of luxury while creating a new cosmopolitan aesthetic for those looking to turn heads while on the go.”, said Frida Giannini about this new collaboration.

The Bianchi by Gucci bicycles are available in two models, both with Gucci’s signature green-red-green web stripe. The white hydro-formed steel single-speed bike is ideal to move in the city with elegance. The frame features customized leather grips and saddle as well as Gucci detailing.

The matt black carbon fiber monocoque model is an urban/off-road bike with carbon fork and disc brakes. It is the perfect model for a weekend getaway, fit for riding both in the city and in the countryside.

The Bianchi by Gucci bicycles feature a series of accessories, including a helmet, gloves and a water bottle.