Fendi – a 60s-inspired 2012 Spring – Summer collection

Fendi presents 60s collection Fendi showed a 60s-inspired Spring – Summer 2012 collection at Milan Fashion Week event.  Karl Lagerfeld took the luxury label back in time to the glamorous Mary Quant era – and their show-stopping runway didn’t disappoint. The women sported wonderfully coiffed hair, which was teased in bouffant-like beehives, teamed with silver … Read more

Gucci, which celebrates the 90th birthday, inaugurated its Museum in Florence

Italian luxury house GUCCI, which celebrates its 90th birthday this year, will officially inaugurate its Museum in Florence on September 26th. It will be located at Palazzo Mercantazzia, in Piazza della Signoria. The ceremony will be marked by a lavish event attended by celebrities such as Madonna and Jennifer Lopez. The Gucci Museum covers 1,700 … Read more

Burberry moving to online and TV advertising – 60% of marketing spend to digital

Burberry has switched the focus of its marketing away from glossy print advertising in favour of digital investment. The luxury fashion brand is promoting the launch of its fragrance Burberry Body through Facebook, instead of glossy fashion magazines for the first time, according to the Financial Times. The brand now spends 60% of its marketing … Read more

How the scarves and Hermes handbags are born

Festival des Métiers  presented by Hermès – first world tour showcasing the work of its master craftsmen Fileter, cadrer, coupe, coudre, perler, griffer, astiquer, roulotter … This is the mystic language code of Hermes artisans. The French luxury house invites us to discover it in a traveling exhibition with demonstrations, events held throughout the year … Read more

The 6th creative director to leave Ungaro over the last five years

After hiring Giles Deacon in May last year, the French fashion house owned by Asim Abdullah has just announced in a brief statement that it has ended its collaboration with the designer. Despite his departure, Ungaro’s catwalk show at Paris Fashion Week still tooks place on October 3, although Deacon will apparently not be seen … Read more

Online sales of luxury goods: the average buyer is Chinese, digital and rich

Luxury e-commerce: Blogs and social media are setting trends more than fashion critics Fashion bloggers will help propel online sales The exclusive fashion world has embraced the Internet later than other industries but is catching up quickly. Brands such as Burberry, Tiffany and Gucci are increasing exposure to social media to connect with a new … Read more