Fashion, Style Guides and News from luxury brands and designers
Italian luxury house GUCCI, which celebrates its 90th birthday this year, will officially inaugurate its Museum in Florence on September 26th. It will be located at Palazzo Mercantazzia, in Piazza della Signoria. The ceremony will be marked by a lavish event attended by celebrities such as Madonna and Jennifer Lopez. The Gucci Museum covers 1,700 … Read more
Burberry has switched the focus of its marketing away from glossy print advertising in favour of digital investment. The luxury fashion brand is promoting the launch of its fragrance Burberry Body through Facebook, instead of glossy fashion magazines for the first time, according to the Financial Times. The brand now spends 60% of its marketing … Read more
Festival des Métiers presented by Hermès – first world tour showcasing the work of its master craftsmen Fileter, cadrer, coupe, coudre, perler, griffer, astiquer, roulotter … This is the mystic language code of Hermes artisans. The French luxury house invites us to discover it in a traveling exhibition with demonstrations, events held throughout the year … Read more
After hiring Giles Deacon in May last year, the French fashion house owned by Asim Abdullah has just announced in a brief statement that it has ended its collaboration with the designer. Despite his departure, Ungaro’s catwalk show at Paris Fashion Week still tooks place on October 3, although Deacon will apparently not be seen … Read more
Luxury e-commerce: Blogs and social media are setting trends more than fashion critics Fashion bloggers will help propel online sales The exclusive fashion world has embraced the Internet later than other industries but is catching up quickly. Brands such as Burberry, Tiffany and Gucci are increasing exposure to social media to connect with a new … Read more
Charlize Theron’s Dior promo unveiled Charlize Theron has unveiled her second advertising campaign for Christian Dior’s J’Adore Eau de Parfum.The South African actress is famed for her perfectly honed figure and beautiful model looks, and has been the face of Dior’s J’Adore since 2004. The video was directed by Jean-Jacques Annaud and shows Charlize sporting … Read more