Fashion

Fashion, Style Guides and News from luxury brands and designers

Everything that comes out of his mind is a masterpiece. The new AIKON Tide Benzilla make no exception

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The new AIKON Tide Benzilla exploits the use of colour to the max. Maurice Lacroix, Swiss luxury watchmaker based in the Canton of Jura and headquartered in Zurich, continues to spread the word about its ground-breaking watch, the AIKON Tide, releasing a new variant created in conjunction with Thai artist and ML Crew member, Benzilla. … Read more

LVMH-owned Sephora leaves Russia

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The French chain of cosmetic stores Sephora announced the sale of 100% of the shares of its subsidiary in Russia to its local General Manager, reported the press service of the LVMH luxury holding, which owns Sephora and operated stores in 34 cities in Russia. Sephora enters into an agreement for the sale of 100% … Read more

Discretionary spending continued to drive growth across fashion-forward sectors. Report

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Mastercard SpendingPulse: U.S. Retail Sales in June Reflect Rising Prices for Essentials, Continued Leisure Spending. According to Mastercard SpendingPulse, which measures in-store and online retail sales across all forms of payment, U.S. consumer retail spending excluding automotive increased +9.5% year-over-year (YOY) in June, while retail sales excluding auto and gas rose +6.1% YOY. Rising prices—particularly … Read more

65% of Luxury Consumers Take Into Account High-End Brands’ Sustainable Commitments When Deciding on Purchases

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Luxury companies are uniquely positioned to help create a better world, say Comité Colbert x BCG. To understand what lies ahead for the luxury industry, Boston Consulting Group (BCG) partnered with Comité Colbert, the France’s luxury authority, to survey luxury sector consumers and interview numerous experts and leaders across the space. The companies identified five … Read more

Ten most prestigious brands of Lingerie Française join forces

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@RETROFUTUR – Lingerie Française @yoannhervet; Promincor – Lingerie Française

RETROFUTURE: THE NEW FRENCH LINGERIE SHOW!

For its third edition, Promincor-Lingerie Française (organisation promoting corsetry industries) and DEFI (clothing promotion and development committee) presented their new show RETROFUTUR on 19th June 2022 at the legendary Marigny Theatre in the heart of Paris. The event was a resounding success.

The ten most prestigious brands of Lingerie Française – ANTIGEL, AUBADE, CHANTELLE, EMPREINTE, PASSIONATA, LISE CHARMEL, LOU, LOUISA BRACQ, MAISON LEJABY ET SIMONE PÉRÈLE – joined forces to present their collections in an exceptional catwalk show that paid tribute to the expertise and creativity of French Lingerie, celebrated and enjoyed all over the world.

Sharing the same values and the same legacy of this century-old industry that is corsetry, the brands expressed themselves with one unique voice in a show that connected past and future, honouring liberty and self-confidence. From the corset to the symbol of emancipation that is the bra, from ultra sexy to the ultimate in comfort, French Lingerie has always shaken up traditions in its constant search for boldness and perfection through meticulous artisan craftsmanship, to enhance and beautify the body and win our hearts.

The show was designed and managed by Yo Luxury Events and its founder Yorick Levesque with choreography by Cécile Chaduteau.

@RETROFUTUR – Lingerie Française @yoannhervet; Promincor – Lingerie Française

“Despite the difficulties and ill winds of the last few years, French Lingerie successfully adapted, innovated and evolved to offer still more collections full of meaning and stories, with every effort to enhance the beauty of women all over the world.” explained Alain de Rodellec, Chairman of Promincor-Lingerie Française.

Figures: French lingerie exports represented 658 million euros in 2021 despite the Covid epidemic. With a dynamic recovery in the first quarter of 2022, French Lingerie exports posted 173 million euros for this period.

@RETROFUTUR – Lingerie Française @yoannhervet; Promincor – Lingerie Française