Category: Beauty - Page 253

Top 10 most valuable global luxury brands of the year

April 6, 2016May 28, 2015 by Editorial Team

Economic weakness in key markets dims luxury sales of the top 10 most valuable global luxury brands of the year, says brand analyst company Millward Brown in its 10th Annual Brandz Top 100 Most Valuable Global Brands Ranking released this week. Of the 13 categories tracked in the BrandZ Top 100 Most Valuable Global Brands … Read more

Spanish lips a back

May 26, 2015 by Editorial Team

The red touch on the lips adds a lot of glamour to your natural beauty. According to Dolce & Gabbana, a Spanish red lipstick can refresh your look instantly, the secret to get the perfect make-up is to choose the right nuance for your skin tone and apply it primly. For 2015, the matte lipstick … Read more

“MADE IN…” diffused museum @ EXPO 2015.

May 12, 2015May 12, 2015 by Editorial Team

The Garden of Wonders. A Journey Through Scents. Eight designers reinterpret eight defunct fragrance brands from around the globe.

This May, the Botanical Garden of Brera is the background of a sophisticated interdisciplinary project whose central theme is perfume. The research by BE OPEN, the international foundation which operates in the field of design and creativity, is presented on the occasion of EXPO 2015.

BE OPEN decided to explore the world of fragrances by especially focusing on some historic brands which have disappeared, international excellences whose fame has decreased over the years because of a sometimes-too-aggressive global market. The foundation identified 8 lost brands which must be rebranded in order to protect the experiences at the basis of production and to prompt a global virtuous circle between the producers of raw materials and perfume brands.

Designers Tord Boontje, Fernando and Humberto Campana, Dimore Studio, Front, Jaime Hayon, Lissoni Associati, Jean-Marie Massaud and Nendo presented their interpretation of defunct luxury brands.

“Those like me who have always dealt with business believe that the relationship between creativity and enterprise is always a stimulating, groundbreaking subject.
The chance given by EXPO 2015 and Fuorisalone to see the world in a single city is definitely unmissable. We created “Made in…” in order to examine the relationship between design and quality small-to-medium enterprises carefully, considering all experiences and to offer a different way of looking at the global market and suggesting solutions for the future,” explained Yelena Baturina, BE OPEN Founder.

The general organization and set-up of the exhibition is entrusted to Ferruccio Laviani, who created a diffused museum where all parts of the project communicate with each other and with the Garden area.

Tord Boontje worked on the Czech brand Waldes et Spol, Fernando and Humberto Campana on Biette from France, Italian brand Bertelli has been reinterpreted by Dimore Studio whereas Swedish trio Front focused on the French brand Guyla; Spanish Jaime Hayon worked on the British brand Boissard, Lissoni Associati gave its interpretation to the American perfume house Lundborg, Jean-Marie Massaud on Bertif and finally Nendo has been dealing with Russian brand R.Koehler & Co.

Each one of the installations has inspired Gérald Ghislain, founder of Histoire de Parfums, to create a unique fragrance which could combine the visual impact of the designers’ works with the historic perfumes now disappeared.

In order to highlight these academic aspects, experts in the field have been involved in the curatorship of ahistoric/anthropological part called A Journey Through Scents introducing visitors to the most general aspects of the subject.

Finally, a special pavilion hosts the section A Vision in a Box: an imaginative showcase of different bottles designed by renowned designers inspired by the shapes which will contain the fragrance of the future. Participants include Werner Aisslinger, Analogia Project, Philippe Bestenheider, GamFratesi, LucidiPevere, Karim Mekhtigian, Mist-o, Ludovica e Roberto Palomba, Thukral&Tagra and Victor Vasilev.

“MADE IN…” @ EXPO 2015
The Garden of Wonders. A Journey Through Scents.
Orto Botanico, Milan
via Fratelli Gabba 10 / via Brera 28
within “Energy for Creativity”
13 April -24 May 2015

Teazzurra reinvents the timeless theme of freshness

May 11, 2015 by Editorial Team

Experiencing the relaxing yet invigorating spirit of green tea with a note of sparkling citrus fruit.

Each year, French perfume house Guerlain reinvents the timeless theme of freshness with a new Aqua Allegoria fragrance. Delicate and cheerful fragrances that represent sweet and happy moments. Each spring, a new limited-edition Aqua Allegoria joins the four legendary permanent creations.

This year’s cheerful scent designed as an ode to green tea is Guerlain Teazzurra Eau de Toilette. The sparkling floral citrus composition will revive and awaken your spirit just as azure waters do. The green tea accord are enhanced with jasmine & bergamot, two essences that, when paired with tea, beautifully heighten its aroma.

“In the Aqua Allegoria collection, I sense the world of a gardener perfumer, of a collector of scents, of nature that has been tamed with an artistic touch and enormous respect, of seasonal life. I would also add the words Poetry and Freedom,” ” explains Thierry Wasser, Perfumer of La Maison Guerlain.

A landscape of absolute serenity takes shape around the new Teazzura. The grace of a hanging garden with foliage strewn with jasmine. The crystalline clarity of a lake with azure-coloured water.

Couture Hair Styling: Kerastase Visions of Style

May 4, 2015 by Editorial Team

“The modern woman is empowered and the hairstyle is an essential part of her identity”.
Iconic hair looks by master hairstylist Luigi Murenu: a curated collection of 10 Hair Looks.

Kerastase Paris Couture Styling

Women change their hair like they change their clothes, and no longer let one style define them. These women crave both empowerment and the right tool kit. The modern woman wants her hair to look sophisticated yet effortless. And, it’s no secret that even the simplest styles take the right technique and the right products. Master hairstylist Luigi Murenu reimagined and reinterpreted for luxury haircare brand Kerastase Paris a collection 10 Iconic Hair Looks. To design each look, Murenu drew inspiration from looking at the styles that are most iconic to women’s beauty – those that are timeless yet have a modern twist – such as waves, chignons, braids and ponytails.

“The modern woman is empowered and the hairstyle is an essential part of her identity,” explained Murenu. “Some women opt for a signature style that forms an integral part of their persona, as much as a signature fragrance does. For others, they opt to have a changeable approach that fluctuates depending on the occasion and audience they are with.”

To bring Kerastase’s Visions of Style looks to life, the brand enlisted fashion models Cameron Russell and Hye Park to serves as muses for Luigi Murenu.

Here are the 10 Iconic Looks:

Le Carre: the ever-timeless bob with super sleek lines.

Le Chignon: elevating the classic up-do to state-of-the-art.

Le Asymetrique: side-swept lengths meet delicate swirled curls.

Le Sleek: graphic slick-back with sculpted, cascading waves.

Le Volume: all-over inflated volume thanks to an unquestionably big blowout.

L’Oversize: an explosion of volume – roots are lifted, lengths are full of exaggerated bounce.

La Tresse: the braid re-invented: structured, elegant, sport-chic.

Le Smooth: seductive refinement that flows into cascading, graceful waves.

Le Pony: the haute-couture ponytail elevated to new heights.

Le Froisse: tousled waves: the perfect statement of effortless glamour.

The campaign was photographed by the creative duo of Luigi Murenu and Iango, and styled by veteran fashion stylist George Cortina.

My quest to find the great American perfume

December 25, 2019May 4, 2015 by Editorial

From France to Dubai, scent is viewed as high art – but not in America. What is it about our relationship to smell that puts us so far behind in this field?