News and reviews about luxury in sport,health and fitness
“It Pays To Advertise” the slogan goes. Why? Because advertising sells. In a big way. So much so that, in the year 2011, thirty-six companies in the USA alone spent at least $ 1 Billion on their advertising budget. Advertising serves two major purposes. First, it allows the public to know that a product or … Read more
The Spa at Four Seasons Resort Maui at Wailea brings the yoga practice to the next level. The Spa at Four Seasons Resort Maui is world-renowned for its commitment to innovation, the continuous introduction of new results-oriented wellness services, and for its high caliber therapists and instructors. The luxury spa resort has just … Read more
(RED) and rock group U2 intends to generate more than $10 million to fight AIDS through a partnership with Bank of America.The partnership will kick off with a commercial during the February 2 Super Bowl that will feature U2 performing a new song, “Invisible.” The song will be available as a limited edition release on … Read more
The Sustainable Bio Awards take place on the 5th March 2014, at the Amsterdam RAI, The Netherlands. For 6 years in a row the pioneers and innovators of the bio-based industry are honoured at the annual Sustainable Bio Awards in Amsterdam, Netherlands. From biofuels to face cream, from feedstocks to financing, the industry will … Read more
German multinational sportswear manufacturer Puma unveiled a revolutionary boot technology designed to enhance a player’s natural kicking ability, and optimise a player’s power and accuracy when striking the ball. Players Cesc Fàbregas, Mario Balotelli and Marco Reus demonstrated the power and accuracy achieved through evoPower boot technology at an interactive football event in Barcelona. The … Read more
The Golden Age of Sports has been described as that period of time from the 1920’s into the 1930’s when sports and sports heroes reigned supreme. The public followed their teams and individuals religiously, provided with details through newspapers and the then new technology of radio broadcasts. Coming after a devastating World War I, people … Read more