News and reviews about luxury in sport,health and fitness
(RED) and rock group U2 intends to generate more than $10 million to fight AIDS through a partnership with Bank of America.The partnership will kick off with a commercial during the February 2 Super Bowl that will feature U2 performing a new song, “Invisible.” The song will be available as a limited edition release on … Read more
The Sustainable Bio Awards take place on the 5th March 2014, at the Amsterdam RAI, The Netherlands. For 6 years in a row the pioneers and innovators of the bio-based industry are honoured at the annual Sustainable Bio Awards in Amsterdam, Netherlands. From biofuels to face cream, from feedstocks to financing, the industry will … Read more
German multinational sportswear manufacturer Puma unveiled a revolutionary boot technology designed to enhance a player’s natural kicking ability, and optimise a player’s power and accuracy when striking the ball. Players Cesc Fàbregas, Mario Balotelli and Marco Reus demonstrated the power and accuracy achieved through evoPower boot technology at an interactive football event in Barcelona. The … Read more
The Golden Age of Sports has been described as that period of time from the 1920’s into the 1930’s when sports and sports heroes reigned supreme. The public followed their teams and individuals religiously, provided with details through newspapers and the then new technology of radio broadcasts. Coming after a devastating World War I, people … Read more
Deep-sea exploration and ocean diving with U-Boat Worx. The unique experience of deep-sea exploration and ocean diving without getting into scuba gear? Take a tour inside U-Boat Worx innovative mini-submersible C-Explorer 3. U-Boat Worx, the world’s largest mini-submersible manufacturer based in The Netherlands, expanded production capacity and presence in Asia Pacific. The company also unveiled … Read more
Sports used to be a healthy diversion for us. The amateur status was held in high esteem based on the ethos sana in corpore sano, meaning “a sound mind in a sound body.” In sports, professionalism was frowned upon. Somewhere along the line all that changed. Sports became big business. In 1968 the major tennis … Read more