Category: Sport & Health
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The future of the Winter Olympics endangered in a warmer world: study
Climate Change Threatens Winter Olympics? The success of the Winter Olympic Games is often partially attributed to favourable weather, while poor weather is highlighted as one of the greatest challenges faced by Olympic Organizing Committees. Weather affects the ability to prepare for the Games and can directly impact outdoor opening and closing ceremonies, fairness…
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Polo and Advertising
“It Pays To Advertise” the slogan goes. Why? Because advertising sells. In a big way. So much so that, in the year 2011, thirty-six companies in the USA alone spent at least $ 1 Billion on their advertising budget. Advertising serves two major purposes. First, it allows the public to know that a product or…
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Hottest fitness trend – SUP Yoga
The Spa at Four Seasons Resort Maui at Wailea brings the yoga practice to the next level. The Spa at Four Seasons Resort Maui is world-renowned for its commitment to innovation, the continuous introduction of new results-oriented wellness services, and for its high caliber therapists and instructors. The luxury spa resort has just…
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(RED) and U2 to fight AIDS
(RED) and rock group U2 intends to generate more than $10 million to fight AIDS through a partnership with Bank of America.The partnership will kick off with a commercial during the February 2 Super Bowl that will feature U2 performing a new song, “Invisible.” The song will be available as a limited edition release on…
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2014 Sustainable Bio Awards, the bio industry’s most prestigious awards. 6th edition.
The Sustainable Bio Awards take place on the 5th March 2014, at the Amsterdam RAI, The Netherlands. For 6 years in a row the pioneers and innovators of the bio-based industry are honoured at the annual Sustainable Bio Awards in Amsterdam, Netherlands. From biofuels to face cream, from feedstocks to financing, the industry will…
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Puma’s evoPOWER revolutionary boot technology unveiled in Barcelona
German multinational sportswear manufacturer Puma unveiled a revolutionary boot technology designed to enhance a player’s natural kicking ability, and optimise a player’s power and accuracy when striking the ball. Players Cesc Fàbregas, Mario Balotelli and Marco Reus demonstrated the power and accuracy achieved through evoPower boot technology at an interactive football event in Barcelona. The…