2022 offers more tennis playing opportunities compared with pre-pandemic levels. ITF World Tennis Tour Set To Offer Over 1000 Events

    ITF World Tennis Tour Set To Offer Over 1000 Events in 2022. The International Tennis Federation (“ITF”) published the ITF World Tennis Tour (“World Tennis Tour”) calendar for the first quarter (“Q1”) 2022 and is set to provide over 1000 tennis events over the course of next year. The first quarter calendar in … Read more

Improve Wellbeing While Reaching Golf and Tennis Performance Goals

 

@Sensei Lānaʻi, A Four Seasons Resort,

Sensei launches golf and tennis optimal wellbeing programs.

Building on the success of the Optimal Wellbeing Program (OWP) that launched in February at the secluded Hawaiian wellness retreat, Sensei Lanai, a Four Seasons Resort, to enhance overall health and wellbeing, Sensei will now apply the same data and programs to two new sports performance packages for golf and tennis enthusiasts looking to improve their overall health, productivity and game.

Sensei Retreats, the first of which is Sensei Lānaʻi, A Four Seasons Resort, is where people come to learn the Sensei Way. Located in the most luxurious and inspiring setting, each guest’s stay is led by Sensei Guides and practitioners who hold degrees in their respective fields including exercise science, nutrition, and mindfulness, and is highly customized to help align guest’s actions with their intentions. Highlights include private wellness consultations, small indoor and outdoor classes, relaxing treatments in individual 1000-square-feet spa hales, island adventures and innovative dining guided by the Sensei nutritional philosophy. Additional amenities are expansive tropical gardens decorated with outdoor sculptures by renowned artists, state-of-the-art fitness and yoga facilities, tranquil lagoon-inspired outdoor pool, secluded outdoor onsen baths, nearby hiking, island activities and more.

“The launch of OWP was such a success that we wanted to expand the use of the data captured through WHOOP wearable technology and our on-site diagnostics as well as the guidance offered by our practitioners to help guests achieve and sustain their wellness goals,” said Kevin Kelly, CEO of Sensei. “With premier tennis and world-class oceanfront golf on Lanai, our guests will apply our data-driven OWP techniques to enhance their skills through a highly tailored itinerary designed by our Sensei Guides and sports instructors.”

@Sensei Lānaʻi, A Four Seasons Resort,

The tailored programs are not traditional tennis or golf clinics, but an integration of Sensei’s popular Optimal Wellbeing Program (OWP) with sports instruction. As with the original OWP, technology is leveraged to track and analyze each guest’s unique health data, as well as consultation with exercise physiologists, nutritionists and mindfulness coaches and other practitioners. That data, including a wearable device through a partnership with WHOOP, the human performance company, is then layered in with additional golf and tennis performance metrics through detailed video analysis and instruction. Guests are supported at every step from goal setting to daily practices with an integrated team of Sensei Guides, wellness practitioners and golf and tennis professionals who incorporate the Sensei philosophy — distilling the wellbeing journey into three simple paths for healthier living: Move, Nourish and Rest.

@Sensei Lānaʻi, A Four Seasons Resort,

Golf Optimal Wellbeing Program

Designed for intermediate and advanced players, the five-night program with Sunday arrival starts at $1,640 per night (single) / $2,480 per night (double). Highlights include:

Eight (8)-plus hours of one-on-one instruction with a golf instructor, which includes:
One (1) On-Course Assessment to assess pre-shot routine, mental approach, full swing, short game, putting, course strategy, rotational power, force output (internal), ball trajectory and club head (external)
One (1) Private Lesson to discover the importance and advantage of receiving instant and actionable feedback from the latest Trackman technology measuring club path, angleof attack, spin, club face, club speed/ball speed, carry distance and other key factors
One (1) nine-hole round with a golf instructor putting into practice learnings from prior sessions while implementing new techniques to fine-tune each guest’s course strategy
One (1) round of solo golf at the award-winning Jack Nicklaus Manele Golf Course (Golf Week, Golf Digest, Golf Magazine).

@Sensei Lānaʻi, A Four Seasons Resort,

Tennis Optimal Wellbeing Program

Designed for Level 4.0 tennis players (as ranked by the National Tennis Rating Program), the five-night program with Sunday arrival starts at $1,555 per night (single) / $2,310 pernight (double). Highlights include:

Four-plus hours of one-on-one instruction with a tennis professional and working with other similar-level 4.0 players, which includes:
Two (2) Private Tennis Lessons including video analysis to discover the importance and advantage of receiving instant and actionable feedback on racquet path, spin, racquet face, racquet speed/ball speed, and other key factors
One (1) Tennis Footwork Workshop designed to target each specific tennis stroke and discover how efficient footwork helps save energy, improve court coverage, and maximize reaction time.
One (1) Guided Match Play at the Manele Tennis Garden with the guidance of a tennis professional to learn how to play different styles such as aggressive baseliner, serve and volleyer, counterpuncher and all-court player.

Both programs include the same amenities as the original OWP, including luxurious accommodations, personalized support from pre-arrival through post-stay, biometrics testing, WHOOP wearable technology, private wellness consultations, restorative spa treatments, semi-private round-trip air transport from HNL and more.

@Sensei Lānaʻi, A Four Seasons Resort,
@Sensei Lānaʻi, A Four Seasons Resort,
@Sensei Lānaʻi, A Four Seasons Resort,
@Sensei Lānaʻi, A Four Seasons Resort,
@Sensei Lānaʻi, A Four Seasons Resort,

Sip just like Lady Gucci herself: The Tanqueray Martini with a Twist stars in the new House of Gucci film

 

 

Perfectly Set at a Party You Wish You Were At, Director Ridley Scott Captures an Iconic ‘Meet Cute’ with a Classic Cocktail as the Star.

@House of Gucci film @MGM

In celebration of Ridley Scott’s House of Gucci film, Tanqueray London Dry Gin unveils a campaign starring its very own classic cocktail: The Tanqueray Martini with a Twist. MGM’s highly anticipated House of Gucci film directed by Ridley Scott, debuts in theaters nationally on November 24, 2021. Scott’s incredible narrative tells the story of the world-renowned fashion house, which is perfectly suited for dazzling cocktail moments, with the pinnacle being a perfect martini made with Tanqueray London Dry Gin.

In an enticing first-meeting scene between the film’s two main characters, viewers will be given an up-close look at Maurizio Gucci crafting the perfect Tanqueray Martini with a Twist, which the glamorous Patrizia Reggiani has ordered to her liking. Her martini is shaken using Tanqueray London Dry, served up in a vintage coupe martini glass and garnished with a simple, yet elegant lemon twist. The scene is a pivotal moment in the film as it introduces the two protagonists and their destined love affair to come, brought together with a simple Tanqueray Martini with a Twist.

Speaking about the upcoming House of Gucci integration, Christina Choi, SVP of Rum, Tequila and Gin at Diageo said, “The opportunity to highlight our Tanqueray Martini in the House of Gucci film was an indisputable choice. We believe that Tanqueray is a genuine icon, born with a sense of boldness and flare, and House of Gucci is the perfect embodiment of this. Enjoying a Tanqueray London Dry Martini with a Twist has always been at the heart of our brand persona, and we are truly thrilled that it’s featured in the film and hope people are inspired to mix up their own martinis at home.”

@Tanqueray Martini with a Twist

Tanqueray partnered with Ridley Scott Creative Group and director Jordan Scott to create a series of digital spots inspired by the martini integration in the film. Centered around a woman – portrayed by accomplished dancer, actress, and musician METTE Narrative – and her journey to find the perfect Tanqueray martini, the films depict scenes of love and revenge, both prominent themes in the film’s narrative.

“This was an incredibly special project to work on with Tanqueray in support of the House of Gucci film,” commented Luke Scott, CEO, Ridley Scott Creative Group. “The scene depicting the Tanqueray Martini with a Twist in House of Gucci is a key moment of the movie, and we were delighted to explore this to create content to complement the film release.”

In celebration of the film integration, Tanqueray is launching an exciting Tanqueray Martini with a Twist cocktail kit. The kit includes all the ingredients needed to mix-up the signature martini at home, along with chic barware and a custom House of Gucci co-branded cocktail tray. Fans of the film will be able to purchase the kit for delivery direct to their home in the month following the film premiere so they can sip just like Lady Gucci herself.

House of Gucci is inspired by the shocking true story of the family empire behind the Italian fashion house of Gucci. Spanning three decades of love, betrayal, decadence, revenge, and ultimately murder, we see what a name means, what it’s worth, and how far a family will go for control. Based on the book “The House of Gucci” by Sara Gay Forden, the film stars Lady Gaga, Adam Driver, Jared Leto, Jeremy Irons, Jack Huston, Salma Hayek and Al Pacino.

@Tanqueray Martini with a Twist
@Tanqueray Martini with a Twist

Awareness, training and anti-fraud data analysis are a fraud-fighting trifecta, advise the ACFE and SAS

  Fraud Week targets pandemic-fueled schemes and scams. How much does fraud cost businesses and individuals each year? A 2019 study by consultancy Crowe put the annual global figure at more than $5 trillion – and that was before COVID-19’s upheaval created a perfect climate for fraud. According to the Association of Certified Fraud Examiners … Read more

YSL Beauty’s Abuse Is Not Love Program Rolls Out Its Next Phase of Global Expansion

 

YSL Beauty is educating over 100,000 young people about abusive relationships.

@Yves Saint Laurent Beauty Abuse Is Not Love Program

Intimate Partner Violence (IPV) remains one of the most common forms of violence against women, with nearly 1 in 3 women globally experiencing IPV and/or sexual violence at least once in their lifetime.1 To continue to address this issue, Yves Saint Laurent Beauty plans to further expand the Abuse Is Not Love Program in 2022 and through to 2030. This sustained momentum will only bring the brand closer to its 2030 goal of training 2 million people worldwide on the signs of abuse; research shows that IPV comes with key warning signs and if these warning signs can be detected earlier, individuals may be able to better recognize abusive behaviors and seek or offer help.

YSL Beauty Accelerates Abuse Is Not Love Combatting Intimate Partner Violence (IPV) in 17 Countries in Partnership with Local Non-Profit Organizations
The global beauty brand is expanding its effort to educate the public about the warning signs of abuse, with the goal of training 2 million people worldwide by 2030.

Since the launch of its Abuse Is Not Love program last year, YSL Beauty has made a significant impact in educating over 100,000 young people about abusive relationships and supporting grassroots organizations. Building upon this first year initiatives, Abuse Is Not Love is now entering its next phase of growth, most notably with the expansion of its partnerships with non-profit organizations in 17 countries across four continents. The luxury brand will also launch a new online training tool this month to provide resources and support for those in abusive relationships, as well as providing tools for those looking to become allies.

The Abuse Is Not Love program launched in 2020 with three major partnerships with non-profit organizations in the United States, United Kingdom, and France. This year, the program has expanded its reach to include grassroots partnerships in 14 additional countries, bringing the total to 17. These local partnerships are focused primarily on offering education sessions about the nine key signs of IPV, raising awareness about how to intervene when a loved one is in an abusive relationship. So far, over 100,000 people have been trained both within and by non-profit organizations (including 4,716 people within L’Oréal and Yves Saint Laurent Beauty’s teams), with the goal to train 2 million people by 2030.

“This impressive rate of expansion illustrates our brand’s unwavering commitment to combating IPV on a global scale,” states Stephan Bezy, International General Manager, Yves Saint Laurent Beauty. “At Yves Saint Laurent Beauty, we firmly believe in supporting women’s freedom and independence. In learning about the pervasive nature of IPV and about how the signs of abuse are often hidden in plain sight, our brand is more motivated than ever to continue the program’s expansion, supporting non-profit organizations worldwide.”

@Yves Saint Laurent Beauty Abuse Is Not Love Program

A significant component of the brand’s global engagement agenda is the launch of the Abuse Is Not Love website.

The website, created in partnership with leading scholar Dr. Beth Livingston (a US-based gender and diversity academic who has conducted research as part of the Abuse is Not Love program), will be accessible to all countries, providing training sessions and educational resources to victims of abusive relationships and those looking to become allies. The website’s training tool will help people understand the multifaceted nature of abusive relationships, the signs of an abusive relationship, and guidance on how to leave or help a loved one leave an abusive relationship. More information is available via the program’s site: abuseisnotlove.com, which will be released soon.

A New Educational Campaign with Ambassador Zoë Kravitz

The 2021 campaign roll-out will include an awareness video featuring YSL Beauty ambassador Zoë Kravitz, who is an important advocate for the cause and who has supported the Abuse is Not Love program since its launch last year. Along with this video, the brand will also launch a series of 9 animated videos about the nine signs of abuse, which will beshared on YSL Beauty’s platforms.

https://www.youtube.com/watch?v=izoz07fN6kU

https://www.youtube.com/watch?v=fPwIOB5d29c

 

@Yves Saint Laurent

Michelin Guide Prague inspectors found new restaurants with generously sized Czech dishes and great beers

  Prague offers something for everyone, with an increasingly varied selection of restaurants adding to its dynamic dining scene. Many of these restaurants can be found away from the city center: trendy, contemporary spots that reflect modern Prague, whilst still paying respect to the country’s culinary traditions. The new 2022 MICHELIN Guide Prague selection went … Read more