How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more
Berluti has unveiled Berluti for HER – a capsule collection dedicated for the first time to women. Stolen from Men: Berluti is launching in women’s footwear. You can also slip the Un Jour Gulliver bag on your arm, leading you to conclude, without a shadow of a doubt, that Berluti elegance suits any gender. Associated … Read more
McLaren offers a pure electric Mclaren P1. It rushes from zero to maximum speed in just two seconds. The Ride On, electric Mclaren P1 is the first officially licensed product from Mclaren Automotive to enter a growing market segment and is the most compact car yet to wear the Mclaren badge. Hence automotive customers ideally … Read more
Awards for F 015 Luxury in Motion and Concept IAA: Double victory for Mercedes-Benz in the “Red Dot Design Concept Award.” The Mercedes-Benz “F 015 Luxury in Motion” received the “Red Dot: Best of the Best” award for radical design, and the Mercedes-Benz “Concept IAA” the “Red Dot” award for high quality of design. Both … Read more
A bar of To’ak chocolate sells for a tooth-splintering $345 – but a stay in a treehouse in the Ecuador rainforest where it originates costs just $15 a night
Some of the world’s most impressive places to visit are at a great altitude and in every city there’s usually a ‘height’ experience to enjoy in some form or another. While some involve a form of of thrill aspect like the Skyslide in Los Angeles, others are simply a great way to get a view … Read more