Unfinished Business: This cognac house is helping reboot the hospitality industry despite the crisis

 

 

Hennessy Establishes $3 Million Small Business Recovery Initiative. “Unfinished Business” Provides Immediate Relief and Long-Term Support to Those Hit Hardest by COVID-19.

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Forced to shut down for long weeks, businesses in a multitude of sectors have had to close their doors permanently.

To help safeguard against these closures, Hennessy has announced the Unfinished Business initiative in the US to provide financial support for small businesses impacted by the crisis. A platform enables small business entrepreneurs to register to obtain aid to meet urgent needs. The platform also provides access to information and educational content to help them maintain continuity in managing the crisis.

“Hennessy has always valued the spirit of resilience and this is what these small businesses represent. We do not want these pillars of community to succumb to the current global pandemic and are offering our support to help them continue pushing forward,” said Laurent Boillot, Chief Executive Officer, Hennessy.

Forced to shut down for long weeks, businesses in a multitude of sectors have had to close their doors permanently.

To help safeguard against these closures, Hennessy has announced the Unfinished Business initiative in the US to provide financial support for small businesses impacted by the crisis. A platform enables small business entrepreneurs to register to obtain aid to meet urgent needs. The platform also provides access to information and educational content to help them maintain continuity in managing the crisis.

There will always be Unfinished Business – long after the quarantine is over.

In order to provide immediate relief, Hennessy has enlisted three national organizations already working to support businesses in their respective communities. Unfinished Business will provide funds to One Hundred Black Men, the Asian American Business Development Center, and the Hispanic Federation to ensure support is distributed directly at the community-level among those who need it the most.

“COVID-19 has had a devastating effect on the nation’s small business community, and in many cases Unfinished Business will provide much needed support and assistance. The Founding Chapter of One Hundred Black Men applauds Hennessy for recognizing that small businesses are the soul of America,” stated Michael J. Garner, President, Founding Chapter, One Hundred Black Men of New York.

“Small businesses represent the economic hope and promise of Latino neighborhoods. We are proud and grateful to join Hennessy in this groundbreaking effort to bring much-needed financial relief to businesses that are essential to restoring the economic well-being of our community,” said Frankie Miranda, President, Hispanic Federation.

As part of Unfinished Business, Hennessy will offset the impact of COVID-19 on the hospitality industry with a pledge of $750,000 to an organization in support of bartenders and hospitality workers.