British high-end shirt-maker Thomas Pink is adopting a new name and identity – Pink Shirtmaker London.
Since its founding in 1984 by brothers Peter, James and John Mullen, Pink has become the hallmark of excellence for its shirt collections, keeping alive the heritage of London’s Jermyn Street, home of traditional British shirtmaking.
Pink is reconnecting with its founding principles adopting a new name – Pink Shirtmaker London – as well as a new brand identity. The new Pink places superior quality shirts at the center and champions the traditions of English shirtmaking.
Pink Shirtmaker London opens a new chapter in the history of the LVMH-owned high-end Maison while remaining faithful to its founding spirit. Pink Shirtmaker London CEO Christopher Zanardi-Landi and creative director John Ray are reaffirming the brand’s identity to focus on what it does best: create shirts that are built to the best standards, harnessing the commitment and talent of a dedicated team.
Pink shirts epitomize English shirtmaking excellence and meticulous attention to details.
Crafted using only the finest quality fabrics such as two-fold cotton and plain weave poplin, Pink shirts stand out for their impeccable finishing details: offset side seams form a curved P-shape hem, creating more volume for comfortable movement, and the gentle roll of the collar allows more room for a tie.
Pink’s Creative Director, John Ray, used his vision of his grandfather’s shirt and brought it into a new era with the Vintage collection. Modernised and re-imagined in vivid colour, these shirts are for the bold. Each one is made from Italian cotton, which is washed to feel soft and worn.