Ferrari signs partnership with Haute Horlogerie brand

  Ferrari and Richard Mille have signed a multi-year partnership agreement, which will see the Haute Horlogerie brand become sponsor and licensee for the Prancing Horse. As Scuderia Ferrari Mission Winnow’s Team Partner and Official Watch, starting from the next F1 Season the Swiss watchmaking brand will be displayed, for example, on the team’s single-seaters … Read more

Aston Martin is pairing supercars with a new range of high-end Swiss watches

 

 

@Aston Martin x @Girard-Perregaux Watches

In the relentless pursuit of speed, time is the overriding concern.

Girard-Perregaux has been announced as Official Watch Partner of luxury British automotive manufacturer Aston Martin. The Swiss Manufacture is one of the oldest names in watchmaking, known for making peerless exemplars of Haute Horlogerie. The two brands will collaborate on upcoming limited-edition timepieces.

The two companies create highly desirable luxury products that are beautifully designed, deliver a powerful performance and exhibit flawless execution.

2021 is an important year for both Girard-Perregaux and Aston Martin. Girard-Perregaux is celebrating an astonishing 230 years of watchmaking, whilst Aston Martin celebrates its return to Formula 1 as a works team for the first time in over 60 years.

“We have much to celebrate so uniting our worlds to create something special is the perfect way to acknowledge and appreciate these milestones.” – Patrick Pruniaux, Girard-Perregaux Chief Executive Officer.

Girard-Perregaux branding will feature on the Aston Martin Cognizant Formula One Team cars at the start of the
2021 F1 season in Bahrain while the first timepiece to be borne from the collaboration between Aston Martin and
Girard-Perregaux will be revealed later this year.

@Aston Martin x @Girard-Perregaux Watches

Both Aston Martin and Girard-Perregaux were founded by visionaries with an innate passion. Aston Martin was founded in 1913 by Lionel Martin and Robert Bamford while Girard-Perregaux can trace its origins to 1791, when Jean-FrançoisBautte, aged just 19, produced his first watch. But most notably, it was a love story which led to the birth of one of the greatest names in watchmaking when Constant Girard married Marie Perregaux in 1854.

The now-legendary Aston Martin DBR1 (1956), a car made for competitive racing, was a precursor for some of themarque’s most well-known heritage ‘DB’ road cars. It was styled in-house by a highly talented designer, Frank Feeley, and represents what is unquestionably his ‘finest hour’ – indeed the shape of the DBR1 remains one of the most beautiful and graceful of all time. Moreover, the design incorporates a key functional attribute – the side air vent – which debuted on this car and remains a key functional and visual characteristic of Aston Martin’s road-going sports cars to this day. This functional element has become a key aesthetic detail that imbues the marque’s models with their distinctive personality. In fact, one glance at an Aston Martin car immediately reveals the identity of its maker.

Similarly, when Girard-Perregaux released its now-famous Tourbillon ‘With Three Gold Bridges’ in 1867, it transformed three functional components, often hidden from view, into attractive aesthetic features. Indeed, with the advent of this watch, the once invisible was deliberately made visible.

“Formula One and Aston Martin Cognizant Formula One Team in particular will prove themselves to be respectively a fantastic promotional platform and a brilliant marketing partner for Girard-Perregaux, whose timepieces lead the way in terms of quality and desirability.” – Otmar Szafnauer, Aston Martin Cognizant Formula One Team Chief Executive Officer and Team Principal.

@Girard-Perregaux Watches

Porsche 911 GT3 is sold with matching high-end wristwatch customized by the driver

    Inspired by the 911 GT3, this new matching watch makes the most of every second. The Porsche Design Chronograph 911 GT3 will be available in spring 2021 starting at $8,050 (RRP), and delivery takes eight to twelve weeks. Porsche Design has transferred the thrill of high-performance racing into a distinctive chronograph exclusively available … Read more

For Zenith, 2021 is the year of the Chronomaster: A New Face of Zenith

 

Next generation of the El Primero calibre; @Zenith Watches

Even legends must evolve. Meet the next generation of the Zenith Chronomaster range. Four new high-performance timepieces unveiled by Zenith Watches at LVMH Watch Week 2021.

For 2021 Zenith is showcasing the Chronomaster, unveiling an evolved version of the celebrated El Primero movement during LVMH Watch Week, able to measure 1/10th of a second, with an ultra-readable display.

Zenith Watches joins Bvlgari and Hublot for the second edition of LVMH Watch Week with both digital presentations and one-to-one meetings in 15 countries to let watch aficionados discover the latest creations from the Zenith manufacture. The Chronomaster Sport, Chronomaster Revival A385, DEFY 21 Urban Jungle and Pilot Type 20 Chronograph Silver are all emblematic of Zenith’s exceptional expertise in high-performance timepieces.

Zenith Defy 21 Urban Jungle and Zenith Pilot Type 20 Silver Chronograph-watches 2021; @zenith

With its signature tri-color dial, the Chronomaster Sport has a 41mm steel case and a polished black ceramic bezel. The watch is powered by the newest version of the legendary calibre, the El Primero 3600, the fruit of 50 years of research and perfections. Thanks to its high frequency of 5Hz (36’000 VpH), the remarkable timepiece offers precision of 1/10th of a second in an easy-to-read display, plus an extended power reserve of 60 hours. Visible through the sapphire display back, the new architecture reveals a blue column wheel and an open rotor marked with the Zenith star.

@Zenith Watches

Other new creations presented for LVMH Watch Week include the Chronomaster Revival A385, a reinterpretation of the original 1969
timepiece with an eye-catching brown gradient “smoked” dial, a first in the watch industry. The latest addition to the DEFY collection of 1/100th of a second chronographs is the DEFY 21 Urban Jungle, with a khaki green ceramic case matched to the exploits of urban explorers. Lastly, the Pilot Type 20 Chronograph Silver celebrates the history of Zenith and its long affinity with the world of aviation. The limited edition of 250 pieces has a case sculpted from sterling silver. The oversized Arabic numeral hour-markers and “cathedral” hands feature white luminescent paint for maximum legibility. A broad leather strap with a rivet and polished steel pin buckle with a distinctive table recall vintage pilot helmets from the early 20th century.

photo source: zenith watches media

NFL football star Aaron Rodgers, named Most Valuable Player in the league, is the new face of Zenith and a fitting ambassador for the Chronomaster Sport watch.

Zenith announced its partnership with NFL quarterback Aaron Rodgers, who lives this philosophy to the fullest. After decades of hard work and discipline, Rodgers is at the peak of his career. He is rated the number one quarterback in the NFL, has set many
records, been named the Most Valuable Player in the NFL, and led his team, the Green Bay Packers, to victory in Superbowl XLV. Today he continues to challenge himself to be the best and play at the highest levels of the game, as he has for the past decade.

Julien Tornare, CEO of Zenith, says, “Aaron Rodgers is undoubtedly a name that will go down in sports history for fundamentally changing the game of football. His focus, determination, and relentless ambition to always outdo himself and lead his team to spectacular victories have made him someone to admire and look up to. Aaron has reached his star, and changed the game while doing it, but remains incredibly humble and charming when he’s off the field. On behalf of Zenith, I’m honoured to welcome Aaron Rodgers as our new brand ambassador.”

Of the partnership, Aaron Rodgers says, “I couldn’t be more thrilled to join Zenith as its ambassador. I love how this brand is always pushing boundaries and literally building the future of watchmaking. What really moved me with Zenith is how they’re always working to inspire young men and women to go out there to reach for the stars and turn their dreams into reality.” Rodgers’ commitment to excellence and precision make him the perfect ambassador for Zenith’s Chronomaster Sport, an evolution of the seminal El Primero column-wheel chronograph calibre with improved performance and a new, dynamic design language.

@Zenith CHRONOMASTER SPORT
Zenith DEFY 21 Urban Jungle timepiece 2021′ @Zenith Watches

The scale-covered UR 100V T-rex has a feature that puts other watches into the dinosaur age

    A mosaic of scales: The 41-mm Urwerk UR 100V T-rex watch features satellite wandering hours and a new type of selfwinding system. However, its hide, in a mosaic of scales, has a somewhat more sensual texture. It’s a watch for those who relish the sensational — and the rare — for only 22 … Read more

The out of this world MB& F Horological Machine N°9 comes with a Sapphire Vision superpower

 

 

@MB&F HM9 Sapphire Vision watch; @MB&F

Unlike anything else on the watch market: MB& F Horological Machine N°9 with a clear sapphire crystal case.

Two years after the initial MB& F HM9 Flow ‘Air’ and ‘Road’ editions conquered the universe, MB& F Horological Machine N°9 Sapphire Vision (HM9-SV) watch takes us to the depths of the ocean – the last realm on Earth that still holds a wealth of untold secrets.

@MB&F HM9 Sapphire Vision watch; @MB&F

MB&F Horological Machine N°9 ‘Sapphire Vision’ Collection

MB&F watch manufacture is a fountain of creativity. Its Horological Machines can proudly fill up a museum or a theme park dedicated to ingenuity and watchmaking innovations. This new dimension in watches is opening the doors to fantasy and storytelling. Kids and adults are absolutely mesmerized by these intricate creations. The latest MB&F Horological Machine has a new power called ‘Sapphire Vision’.

Inspired by the automotive and aeronautic designs of the 1940s and 50s, MB&F Horological Machine N°9 reveals itself in all its splendour thanks to the clear sapphire crystal case.

As MB&F says, “Before you is an exploratory vessel from Atlantis, powered by a divergent technology both familiar and strange to our eyes”. Its twin turbines that spin freely as an element of pure visual interest are waiting for someone to begin a new type of exploration.

An outer hull of sapphire crystal and precious metal, curved and bubbled and precisely fitted together in three parts, is sealed with a proprietary combination of patented three dimensional gasket and high-tech compound bonding process. Two fully independent cantilevered balances channel data into a differential that turns two heartbeats into one coherent time-pulse. Ultra-precise conical gears efficiently turn the engine’s energy and information current through a 90° angle to feed the time display on a sapphire crystal dial, marked with Super-LumiNova.

@MB&F HM9 Sapphire Vision watch; @MB&F

The smoother lines of MB&F HM9-SV watch minimise potential areas of mechanical vulnerability – but they also reinforce its oceandweller’s aesthetic. The result of three years of development, the HM9 engine is conceived and assembled entirely in-house, with the accumulated experience that comes with MB&F’s 18 different movements to date.

To reduce sensitivity to shocks, the MB&F HM9-SV editions feature a new shock-absorbing system: helicoidal springs placed between the movement and the case. The springs are crafted by laser from a solid tube of polished stainless steel, offering excellent elasticity and limited lateral displacement.

Performing the task of averaging the time measurement from the twin balances of the HM9 engine is a planetary differential, the gearbox of the movement, which then delivers a final reading to be displayed on the perpendicularly oriented dial. This complex mechanical computation was partially revealed in the original HM9 Flow, with sapphire crystal domes set over each balance and with a magnifying pane mounted above the planetary differential, visually emphasising the importance of its chronometric role. In HM9-SV, every aspect of the engine is open to discovery; the eye can follow the interplay of components from barrel to balance, from differential to dial.

HM9 Sapphire Vision uber-luxurious watch comes in four editions, each limited to only five pieces: two editions with 18K red gold frame, combined with a NAC- coated black or a PVD-coated blue engine; and two editions with 18K white gold frame, featuring a PVD-coated purple or a red gold plated engine.

MB&F HM9 Sapphire Vision watch; @MB&F

Corundum, commonly known in its gem-quality form as sapphire crystal, is one of the hardest minerals known to man.

It is surpassed in hardness only by a few other materials, notably diamond (crystalline carbon), which ratesa 10 on Moh’s scale of hardness, while corundum is rated at 9. This exceptional hardness means that sapphire watch crystals are virtually scratch-proof, providing unparalleled legibility and material integrity over the long term, not to mention imparting a level of prestige that is not associated with regular silicate glass or transparent polycarbonate — the two most common alternatives to sapphire watch crystals.

Concurrently, this also means that sapphire is extremely challenging to machine in complex three-dimensional shapes, a challenge that is compounded by the small machining tolerances required in watchmaking. Since its very first creations, MB&F has worked with ever-increasingly complicated sapphire crystal components; HM2 ‘Sapphire Vision’, the double-arched crystals of HM4 ‘Thunderbolt’, the recent HM3 FrogX and the hallucinatory body of HM6 ‘Alien Nation’ are prime examples.

Preparing the crystals for a single case of HM9-SV requires approximately 350 hours of careful machining and polishing; weeks of work that would be extended greatly if not for the 16 years of boundary-pushing sapphire crystal design that MB&F has accumulated since 2005.

@MB&F HM9 Sapphire Vision watch; @MB&F
@MB&F HM9 Sapphire Vision watch collection; @MB&F
@MB&F HM9 Sapphire Vision watch; @MB&F