Ferrari and Richard Mille have signed a multi-year partnership agreement, which will see the Haute Horlogerie brand become sponsor and licensee for the Prancing Horse.
As Scuderia Ferrari Mission Winnow’s Team Partner and Official Watch, starting from the next F1 Season the Swiss
watchmaking brand will be displayed, for example, on the team’s single-seaters and on the drivers’ helmets. Richard
Mille will also support other Ferrari’s motorsport activities as Official Timekeeper, sponsor of Competizioni GT and the Ferrari Challenge series, partner of Ferrari Driver Academy, technical partner of Ferrari Esports Series and FDA
Ferrari and Richard Mille will also have their respective research and design teams start a collaboration in order to
create an exclusive range of limited edition watches, an expression of the two brands’ technological excellence and
“This multi-year collaboration extends from the pinnacle of motor racing in Formula 1 through WEC endurance programs, Competizioni GT, Ferrari Challenge, Ferrari Driver Academy to the fast-developing Esports category. This new partnership will have at its heart multiple developments of our watches with Ferrari’s designers and engineers,” – Richard Mille.
Richard Mille x Flore Giraud
Last month, Richard Mille announced that Flore Giraud, France’s most up and coming showjumping champion, enters into the Richard Mille Family.
In a sport which is currently regaining popularity throughout the globe, Flore is currently jumping leaps and bounds on her way to peak performance.
“I was riding even before I was born” says the 24-year-old, acknowledging that her passion for all things equestrian
comes from her mother. The world has since become her chosen arena with world-beating success both at national
and international Grand Prix such as Knokke, Equita Lyon, Wellington US and the 2019 Longines Masters in Paris.
Flore works at the estate Haras de Lécaude, located near Deauville in Normandy (France). The facilities are state of
the art, equipped with an all-season riding arena, galop apparatus and spa. Horses, “the true athletes” as Flore insists, deserve only the best, with massages to ease their much in demand muscles.
The 24-year-old French woman is obviously chomping at the bit to take on the challenge of the 2024 Paris Olympics and make no mistake, Flore has every intention of clearing any obstacles in her path.