Chao Tai Fook Tops L2’s Digital IQ Index: China – Watches & Jewelry Supplement; Cartier, Swarovski Round Out Top 3 With 70 percent of Chinese luxury consumers beginning their purchase online, digital is the tip pf the purchase spear in China. However, many Watch & Jewelry brands have adapted their marketing efforts to the needs … Read more
59 Percent of Top Brands Now Use Instagram, Reaching 90 Million Active Users The world’s top brands continue to grow their presence on photo-sharing site Instagram, adding 1.6 million followers in the past three months and increasing engagement by 35 percent, according to Simply Measured’s Instagram study that evaluates brands and verticals in the Interbrand … Read more
The 4th annual Fashion 2.0 Awards, the awards celebrating online innovation by fashion brands, announced its 2013 nominees and the opening of the online voting. Fans can nominate and vote for their favorite brands. This year award categories include: Best Twitter | Best Facebook | Best Pinterest | Best Blog by a Fashion Brand | … Read more
Tiffany & Co. announces a new digital initiative – the launch of new Tumblr site. The site, From Out of the Blue, captures “the 175-year heritage of Tiffany & Co., as well as the glamour and luxury that exemplifies Tiffany today”. The site is organized into three themes: Timeless Tiffany, Tiffany Insider, Tiffany In Style … Read more
Tiffany & Co. will open a European flagship store in Paris in 2014. The approximately 976-square-metre (approximately 10,000 square feet) multi-level store will be located at 62, Avenue des Champs Elysées. “This is a significant development and sales opportunity for Tiffany & Co. While we have been successful in operating three smaller stores in Paris, … Read more
Digital IQ Index: Watches & Jewelry 2012 edition For the second year in a row, Tiffany & Co. has earned the top position in L2’s “Digital IQ Index: Watches & Jewelry” ranking, a study which benchmarks the digital competence of 47 prestige Watches & Jewelry brands across four dimensions: site, digital marketing, social media, and … Read more