instagram study

Luxury brands continue to grow presence on Instagram

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59 Percent of Top Brands Now Use Instagram, Reaching 90 Million Active Users  The world’s top brands continue to grow their presence on photo-sharing site Instagram, adding 1.6 million followers in the past three months and increasing engagement by 35 percent, according to Simply Measured’s Instagram study that evaluates brands and verticals in the Interbrand … Read more

Luxury brands dominate the list of Instagram’s early adopters

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40 Percent of Top Brands Are Using Instagram   Luxury brands dominate the list of Instagram’s early adopters, according to a new Simply Measured’s study. The brands list include Audi, Tiffany & Co., Hermes, Gucci, Mercedes-Benz, BMW and Armani, all utilizing Instagram to draw consumers’ attention to their products. In addition, a majority of brands … Read more