Summery looks: The KENZO Men and Women’s Spring-Summer 2018 show was dedicated to two Japanese muses: Sayoko Yamaguchi the original Kenzo Takada’s icon and Ryuichi Sakamoto representing the modern house.
LVMH fashion houses focused the spotlight on menswear during Spring/Summer 2018 Men’s Fashion Weeks in Milan and Paris. In Milan, Fendi featured a collection that blends elegance and a relaxed attitude, while Louis Vuitton, Berluti, Dior
Homme, Kenzo and Loewe showcased their summery looks in Paris.
Kenzo once again showed its women’s and men’s collections together in the courtyard of Lycee Camille See in the 15th arrondissement of Paris. Kenzo Creative Directors Carol Lim and Humberto Leon wanted to capture the personal flair of Japanese musician Ryuichi Sakamoto and the ability of model and actress Sayoko Yamaguchi to mix patterns, prints, silhouettes and colors.
Skirts in the Women’s collection meet running t-shirts and ruffled crepe dresses appear with floral jacquard coats. The Men’s collection associates 50’s baseball trousers with graphic tees. Prints provided by Ryuichi Sakamoto himself are worn alongside striped tops and cashmere patterns.
The Kenzo World video proved a huge hit at the recent Cannes Lions International Festival of Creativity, which took place from June 17-24. This high-profile annual event brings together communications professionals from over 100 countries who work in creative communications, entertainment, design and tech. Kenzo Parfums won a total of eight Lions:
– 3 Bronze Lions: art direction, editing and cyber video;
– 2 Silver Lions: casting and cinematography;
– 2 Gold Lions: film direction and use of original music;
– Titanium Lion.
The Titanium Lion is an exceptional award that goes to game-changing campaigns that shake up existing norms and rewrite
the rules. The inspiring work chosen moves the entire ad industry forward.
